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Pay-per-click (PPC) advertising is a powerful digital marketing strategy that allows businesses to reach a targeted audience in order to create brand awareness, generate quality leads, boost sales, and more. When done effectively, a PPC campaign can drive powerful results. However, there are some dos and don’ts to keep in mind to get the most out of your PPC strategy!
With the ever-changing nature of social media, it’s no surprise to see platforms evolve and introduce new features. If you need a refresher on Instagram, we went through the basics in our previous blog: Instagram 101: A Vocabulary List. In this blog, we’ll add some new terms to that list!
Did you know that the functions of the brain have a lot of similarities when compared with marketing? I know this is a blog about all things marketing, but allow me to get scientific for a minute.
1. What do you do at Addison Clark?
I am a Graphic Designer. I work with other Graphic Designers and Account Managers to create visuals for clients that they can be proud of.
2. Are you a cat person or a dog person?
I am a big ol’ dog person. My dog Olive is my best friend in the whole world. If it were really raining cats and dogs out though, I'd be scooping up all the puppies and kitties.
3. What is your favorite holiday?
Halloween is the best holiday ever. Nothing else comes close. You can still catch me at 22 years old going all out on my costume and snacking on some Reece’s while watching some spooky movies.
Every business is different, which is why creating a message unique to your company is important - but did you know that your business can benefit from using different messaging throughout the year?
Studies have shown that assessing your prospects and business strategy for the next year is most efficiently performed during Q3 of the current year. Marketing is no different! That way, you have a majority of the year’s data to base some decisions on - while still having some breathing room before the end of the year. As we make our way to the end of Q3, here are some questions you can ask yourself when planning for next year’s strategy.
Small business owners are constantly looking for new ways to market their businesses and stand out from the crowd. Writing blog posts can help you accomplish just that! When done properly, blog posts can be a powerful tool in your marketing toolkit. Our clients have seen genuine business results from blog posts, ranging from increased brand awareness to lead conversion.
In the digital age, social media has revolutionized the way we communicate, share information, and even conduct business. With the now billions of users scrolling through their feeds multiple times a day, social media platforms present a great opportunity for businesses to reach and engage with their target audience. However, constant exposure to content in this way has shortened the attention spans of many. Now more than ever, it is crucial to capture and retain the attention of your audience. Here are some strategies that can help combat the shortened attention span:
Marketing is a broad term that encompasses many strategies and platforms used to promote a product or service. Within marketing, there are numerous myths and misconceptions that could ultimately be harming the potential growth of your business. Here are four common ones:
Marketing and advertising are one in the same
While marketing and advertising often go hand in hand, they are not the same! Marketing is usually defined as the overall strategy toward promoting your business, while advertising is a term used to describe a paid form of messaging, such as paid social media ads or Google Ads. Without advertising, the impacts of your marketing may be limited. Without a marketing plan in place, your advertising dollars may be wasted. A combination of both is usually the sweet spot!
1. What do you do at Addison Clark?
I am the Social Media Coordinator. I work alongside all the Account Managers and Graphic Designers to strategize and create content for our clients to achieve their marketing goals.
2. Are you a cat or dog person?
Definitely a dog person. I love being around my favorite people and going for walks with them.
3. What is your favorite social media site and why?
I would have to say TikTok just because I have been posting content since 2016, but more recently, I love Strava for staying active and encouraging my friends on there to do the same.
4. What do you do in your spare time?
I really enjoy reading a good book outside, going to concerts, and recently have been getting into running (as a swimmer, it's a love-hate relationship sometimes).
5. What is your favorite holiday?
Halloween for sure. My creativity shines every year when making my costumes.
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