Every industry in America is experiencing the squeeze of a labor shortage right now. With over 10 million open jobs in the United States today, the competition to hire good employees is fierce. If your business is trying to hire right now, you’re likely experiencing some frustrations now too. But it is not hopeless! There are some marketing efforts you can use to get in front of well-qualified candidates. When it’s time to bring on new employees, try these three marketing tactics:
We all know the importance of digital ads. Whether it be through Google or a social media platform, it is an effective way to get your business, product, or brand in front of consumers. Your ads can specifically target a demographic or geographic location, and can even determine frequency and placement on your consumer’s screen. While this is all great marketing, you may stumble across a plateau for your ads and this could be due to stale or underwhelming content.
Professional photography is a powerful, worthwhile investment for your brand. It can help your brand make a memorable first impression, stand out from your competitors, and forge a connection with your target audience. However, professional photography can be expensive! When it comes to choosing a photographer to capture and represent your brand, it is important to choose well to save your business the time and money. Here are a few things to look for when choosing a photographer:
Before you can implement a marketing strategy or outline your campaign goals, you need to determine your target audience. Defining your target audience will help you select the best platforms to utilize and the right message to send. Understanding which audience you should target can save you time, money, and resources in the long term.
Short-form content has begun to dominate the feeds of most social media platforms. Although people are using social media more, they’re spending less time engaging with individual posts. According to a study from Microsoft, people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain.
You’ve likely heard the admonition before to “walk a mile in someone else’s shoes”. The expression indicates the importance of understanding other people’s experiences, challenges, and thought processes before judging them. This often brings about a perspective shift once we understand a little more about another person.
When it comes to marketing, the expression “walk a mile in someone else’s shoes” still applies, but perhaps we can tweak it slightly to say “walk a mile in your customers’ shoes”. The goal is still a perspective shift — this time from thinking like a business to thinking like a customer.
When you think like a customer, you can be more intentional with your marketing. By addressing a customer’s wants, needs, challenges, and desires, you’ll ultimately become a more relevant resource in their lives.
The importance of branding is key to running a successful business. It is the way that consumers identify with you, your product or service, and recall a need for what you offer when the time arises. Branding is essentially your identity in the marketing world and how you leave an impact on consumers. There are several ways to solidify your brand and here are just a few:
When it comes to website design, Google doesn’t judge a book by its cover. A website may be beautiful, but is it functional? Does your website drive visitors to take action by filling out a contact form, scheduling an appointment, or calling your office? If the answer is no, then you should consider partnering with an SEO agency to design your next website.
Have you ever been in a situation where you feel an uncomfortable amount of pressure to buy something from a business? As we move into the next decade, we hope you’ll experience this less and less. The best choices when it comes to products and services should present themselves through genuine quality over aggressive persuasion.