Get the most from your DataAcquisition, engagement, and outcome are important aspects of creating a marketing and public relations strategy for your company and your website. You have to begin with a plan, but once you obtain results, how do you know where to start with deciphering those analytics? Many people know that they can use Google Analytics to their advantage, but they don't know what they should be looking for. The goal of having a website is to engage customers and potential clients, right? You want to be able to drive a client to your website, but once they get there, what is going to compel them to stay? You can probably think of a few things that will drive you away from returning to a website, whether it is a flashy pop up, or an advertisement with loud music. There is nothing more annoying than a website that has 15 advertisements pop up before you even get to the homepage. If that's the case, I will most likely not be a returning visitor to that site. In gaining engagement, you have to consider the ideas, organization, and visual elements that make your customers feel like they can depend on your website for valuable information from a reliable source. Once you have a good visual aspect, and your site seems generally easy to navigate, you might want to start monitoring your site traffic in order to see where you can make improvements. Google metrics can seem a little confusing at first, but mashable.com has broken down the three main statistics: "The three key engagement metrics in Google Analytics are:
You may or may not have seen these bar code-like, one-dimensional designs, but they are rapidly growing in usage. Products, brochures, newspapers, magazines, and even store windows are making room for the QR code. This month we'd like to tackle the 411 about these codes and how they may be beneficial to you and your business!
What is this is QR code business? Quick Response codes (QR codes) are similar to the typical bar code we are all used to seeing on most every product. Unlike this new addition to the bar code family, typical bar codes track price and inventory. The QR code, on the other hand, has the ability to hold much more information. With a quick scan a QR code can drive traffic to your website, Facebook page, and so much more. With the use of an iPhone, Android, or any camera-ready Smartphone the code will direct you to the digital content on the web. Even better there are FREE applications like Scanlife that can be downloaded to your phone to read QR codes. Another function, which Andrew and Jeff absolutely love, the code can hold contact information, which is directly placed into your phone book when scanned.
Where do these codes go? With the versatility of QR codes, they can be placed almost anywhere!! If you'd like to drive traffic to your website a code can be placed on fliers, brochures, receipts, name tags, store windows, or even the side of a truck! United Airlines is one of the many major airlines that now use these QR codes as a digital boarding pass. With the ability to store contact information or your web address the back of your business card is a great place to start. The placement possibilities are endless; I've even seen them on t-shirts.
Why use them? With a number of sites that generate these for FREE, there is no reason not to jump on the bandwagon (a trendy bandwagon at that). While generating the code via sites like qrcode.kaywa.com you simply enter the appropriate data, maybe spice it up with some color and BAM, easy access for your customers.
Stand out from your competition and engage your prospective Facebook fans by adding a Welcome Tab to your Facebook Fan Page. Welcome Tabs are great for call-to-action, like asking them to 'Like' your Page (see RedBull) and adding media to really wow your fans.
1. Search the FBML application.
2. Add it to your Page.
3. Go to “Edit Page” on your Page.
4. Under Applications, find the FBML box and Go to Application.
5. Edit and customize your FBML Page.
6. Go to your Page >“Edit Page" > Manage Permissions > select desired Default Landing Tab.
Our progress so far...
1. Add FBML... check!
2. Select FBML tab to be Welcome Tab... check!
--> 3. Get creative with these 7 rockin' FBML codes to pimp your Facebook Fan Page!
Feel free to ask any questions and we'll be happy to help you. :)
You know that target market you're always looking for to join you online? You probably just sent them an email and they have no idea you are social.
Sincerely, Another Missed OpportunityDid somebody say opportunity? Yes! Just thinking about how many e-mails you and your employees send out a day should be enough to get you giddy inside. For a simple explanation of how to and pictures, here is a link to help you upgrade your signature. Food for thought. Erica Lamberta, an amazing marketing professional at Virginia Commonwealth Univerisity, suggests in addition to adding the links to your signature also encouraging your pen pal to join you on your social network. Before your signature, list the benefits of joining your group and ask them to join. For example,"For more interesting articles about how social media can help your business and updates about ACO, join us on our Facebook page www.facebook.com./addisonclarkonline." 2.) Business Cards Move over watermark, social media icons are the new hottest thing to put on your business card. If you don't have it on your business card already and are not planning on getting more soon, that's okay. Place a sticker on the back of your card asking your new friends to join your social platforms. Did somebody say creative opportunity? How fun! Give your friends more to look at than a picture of social media icon. Write something funny or persuasive as to why they should join your social scene.
3.) Signs in Store Let your customers know you're online and want to be a part of their life! Little signs by the register and hanging in your window are perfect places for you to show off your social.
4.) On your Website! Displaying social media icons on your website is like adding milk to your cereal. It's all part of a well balanced social media campaign! This is the most popular way to get the word out and allow your fans to stay connected.5.) Get the word out in your Newsletters. If your company sends out a newsletter, list your social networks there too. Newsletters are great for introducing your social networks. Explain how these networks will benefit your customers and ask them to join. 6.) Just talk about it. Easy. People make stronger connections in person which will lead to more action. Break into conversation by mentioning an interesting article you posted that you think they might find interesting. An approach like this will help offer a compelling reason as to why they should visit your social networks. We want your ideas for how to increase social media traffic too! Please add yours below and tell us your thoughts :)