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If you've been on the Google Ads platform this month, you may have noticed there is a metric missing. Google Ads has done away with reporting the average position metric as of September 30, 2019. This was a popular metric for determining where your paid ads were positioned in search results.
So, what now?
While the average position was a tangible metric, Google has introduced two new metrics in its place: search top impression rate and impression absolute top rate. While they are not apples to apples, these two metrics can help fill the void of average position.
Algorithms get a bad rep in the world of search engine optimization. The negative connotation comes from the thousands of changes that Google makes every year, some officially announced and others not. In reality, algorithms are set to make sure that websites are providing a user-friendly experience and relevant content since Google wants to provide the best results for every search a user enters.
Algorithm changes can affect the following things:
- Search ranking and visibility
- Organic search traffic
- Conversions
- Return on investment
- Revenue
Digital advertising is so important these days since the majority of consumers can be found online. In fact, according to Google, 97% of consumers search for local businesses online. Recent reports are continuing to underscore the importance of online advertising now that it has surpassed traditional advertising methods in terms of spend. This gap only seems to be widening year after year.
In today’s world of technology, we have smart phones, smart televisions, smart computers, smart cars… you get the idea! With these various devices surrounding us every day comes endless access to all the information we could ever want or need to know. This is where your business can really take the opportunity to captivate their audience on a personal level and capitalize!
In the marketing world, the terms SEO and SEM are thrown around a lot. And sometimes, they are used interchangeably. But the truth is they are different. SEO stands for search engine optimization and SEM stands for search engine marketing.
SEO is all about driving visitors to your website organically through a search engine (Google, Bing, etc.). The goal is to get your website to appear higher in search results. In this case, higher actually means a smaller number. If you rank the highest on Google your rank is 1. Generally, there are 10 results per page of Google, so showing up 11 would put your website on the second page and therefore greatly reducing visibility.
Instagram stories are becoming more and more popular by every type of business. It is a more personal way to engage with your followers. Below, we will explain 5 different types of Instagram stories that work with any type or size of business. These stories highlight key, personal components of your business and allow your customers and followers to engage with your brand.
The new year is right around the corner. Have you started planning your marketing strategy? It's not too early to start! Here are some areas to consider when developing your plan for the new year.
Website
When thinking of your marketing strategy, start with your website. After all, that's where your target audience is most likely to land. A few things to consider;
- Is your website mobile responsive?
- Have you updated your content recently?
- Is your website user-friendly and easy to navigate?
If you answered no to any of the questions above, it's probably time to revamp your website!
Facebook has been around now for 15 years. Throughout those years, it has managed to retain its ranking as one of the most popular social media platforms and continues to boast the most daily visitors of any other social media platform. Studies have shown that Facebook is accessed on average 8 times a day. This is more than Instagram (6), Twitter (5), and Facebook Messenger (3). On top of that, most Facebook users are incredibly loyal — averaging 35 minutes per day on the platform.
One of the biggest reasons why Facebook has been so popular among brands is due to its enormous audience (over two billion active users!). If your business is wanting to advertise to a certain audience, it’s safe to say that audience is present on Facebook.
Creating a strong brand is one of the most important things you can do for your company — whether that be getting a bold, recognizable logo designed, pumping out extra social media posts, or having an amazing website designed. Brand awareness is one of the key components to having a successful business. Here are a few ways a marketing agency can work with you to improve brand awareness.
When it comes to improving your online presence, there are a lot of things to fit into the budget. In the moment, professional photography may seem like one of the first things to cut in order to save money. After all, you could take photos yourself or use stock photos instead.
Not so fast.
The truth is professional photography can be a great asset for effectively marketing your business. No matter what industry you are in or what products or services you are selling, professional photography is an expense that is worth it!
Here's why you should consider it:
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