.

Blog | Richmond Marketing Agency

foodie factor 334983

Got a minute? Check out our quick update on what is happening in the industry!

YouTube
YouTube has begun rolling out some changes to their navigation. The changes to this Google-owned product are consistent with other recent updates to Google products like Google My Business and Google+. The fonts, buttons, and other features on YouTube now align better with all the other Google-owned products.

Our take:

  • The navigation feels more streamlined and presents a good user experience.
  • One note of caution: The analytics section is a little buried in the new layout and took us a minute to find.
  • Overall, the look is consistent with other Google platforms, so anyone familiar with other Google products will feel comfortable with this new look.

rawpixel com 255080

It is no secret that social media influences shopping decisions – especially among millennials. In fact, one report found that 47% of millennials say their purchasing decisions are influenced by social media. What might surprise you though is that this influence isn’t coming from the marketing messages brands are posting. Instead, it’s stemming from what millennials see their peers posting and sharing on social media.

Nearly 9 in 10 consumers view an online review with the same importance as a personal recommendation.

freestocks org 229658

Got a minute? Check out our quick update on what's happening in the industry.

LinkedIn
LinkedIn announced that users will soon be able to add multiple photos to a post. This feature is currently only available on the IOS app, but is coming soon to Android and desktop.

Our take:

  • We believe this will add more value to LinkedIn posts, especially on Company Pages.
  • Just like on Facebook, multiple photos will make posts more interesting and aesthetically pleasing.

people using mobile devices iStock 618459238 800px 1

We’ve all been in the place of struggling with what to post on social media. You know it’s an important marketing tool for your business and you understand the benefits of using it, but when it comes down to clicking the “Publish” button, you’re having a complete mind blank.

If this sounds like you, we're here to offer a simple piece of advice: Put yourself in the customer's shoes.

It’s not an impossible task because we’re all consumers. Think back to the last time you clicked over to a business’s social media feed. What caught your attention? What made you leave?

In the end, consumers are just looking for value. Luckily, you can provide that in a myriad of ways on social media. Here are just a few examples:

thumbs up and down iStock 176431462 800px 1

In a word: YES!

Facebook has the largest audience of any advertising platform these days — over 1.92 billion monthly users and growing daily. But it’s not just the large audience that makes Facebook such an effective advertising platform. The most effective part of Facebook’s advertising options is the ability to target your advertising to a specific audience based on things like age, gender, location, interests, and behaviors.

2 Women discussing mktg iStock 521987994

You hear the term "Account Manager" tossed around a lot. You may even have one assigned to work with you. But what exactly does that account manager do and, more importantly, why should you care?

Your account manager is your voice within a marketing agency. They will be dutiful in learning your company's vision, mission, values, likes, and dislikes. Your account manager will make it their mission to know your company just as well as you do so they can be an advocate for your marketing goals and needs. Your account manager is essentially your BFF within the agency.

alvaro serrano 133380 1

Most people think of visuals when they think of branding, but a brand strategy is much more than that. It drives every aspect of your business including how you sound, how your website looks, how your employees answer the phone, and even the elevator pitch you give to a prospective client. Its job is to consistently present a message across all communication platforms that will ensure people view your brand in the right way.

andrew neel 237802

A blog is one of the best ways for your business to position itself as an industry leader, improve search engine optimization, and influence consumer decision-making in one fell swoop.

By nature, blogs are more personal than other online sources, like news sites or online magazines. Because of this, they are more appealing to today's consumers who prefer word-of-mouth recommendations over traditional advertising. Recent polls have rated blogs as the 5th most trusted source for online info with most consumers viewing them as more accurate than other online sources. As more and more consumers hop online to comparison shop and research before making a purchase, a trustworthy, high-ranking blog is imperative for your business to compete.

kim s ly 187663

Email marketing is one of the best ways to reach prospects and customers 24/7. In addition to checking email at work, most Americans are checking their email while watching TV (70%), from bed (52%), on vacation (50%0, while on the phone (43%), from the bathroom (42%), and while driving (18%)*. In a constantly connected world, email is a great way to reach your audience. Like most marketing efforts, though, there is always room for improvement. Here are three easy things you can do today to improve your email marketing. 

olu eletu 13086

We recently came across a stat that shocked us a little bit. 

According to a marketing study, a whopping 84% of marketers indicated they could not measure and report on the contribution of their programs to the business. That's a whole lot of work and effort that is not being accounted for and a lot of vagueness in terms of tracking results. 

At Addison Clark, an analytic mindset is one of the most important differentiators that sets us apart from other marketing agencies that offer the same services. Maybe it's because we're a bunch of data nerds, but at the end of the day we want hard numbers to measure the impact of our marketing efforts. Our tagline expresses it well: "Measurably different".

Like what you read? Want to see more blog posts?

Return to Blog

 

Have a marketing question? Want to talk?

Contact Us

measurably different®