Marketing Blog | Addison Clark | Richmond, VA

The world of social media is never boring — new product launches, big announcements, and (sometimes) lots of arguments over things like stars and hearts. Here's what the social media world was up to recently:

In the ever-changing online world where new apps are developed every day and we're constantly jumping from one social network to another, email is practically archaic. And, yet, it still remains one of the best forms of marketing. A big reason for this is because we no longer have to be at a computer to check our emails — we carry them in our pockets! No matter what the critics tell you, email marketing is still a relevant form of marketing and here's why:

Ever since Meerkat took SXSW by storm in March of this year, live social media has been riding on a popularity streak. The phenomenon isn't a new one; in fact, live streaming has been around since the '90s. But the rise of apps like Meerkat, Periscope, and Snapchat has pushed live streaming to center stage by making it easier than ever for people to share live content.

  Several household name brands, including Google, Facebook, and Verizon, rolled out new looks recently. While some were more drastic than others, the theme that reigned supreme in all of these new logos was flat design. Flat design is a minimalistic, streamlined look with none of the drop shadows, textures, or gradients that were all the rage a few decades ago. This look is becoming more and more popular among brands, as proved by this recent bout of redesigns. For the most part, flat logos have been met with general acceptance and praise. In some cases, though, people have argued that they are just too simplistic.

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Everyone wants to be #1 — on Google, that is. When your website is ranked high in search engine results, the usual result is more visits to your website. But how does one get to the top? That, my friends, is the age old marketing question that every marketer out there is trying to solve. The good news is there are some tried and true ways to do it. Some are more labor intensive and/or expensive than others, but there are also some simple tasks you can do right now that will help to improve your website's rankings.

There have been a lot of things happening in social media since our last update -- some exciting and some disappointing. Here's what we thought was worth mentioning... 

At Addison Clark, we work with some really cool companies who are doing awesome things in the Richmond area and beyond. It seemed only fitting that we spotlight these wonderful clients of ours so you can get to know them as well! This week, we are featuring our client Murphy Business & Financial, a business brokerage firm led by Michael Metzger. Metzger provides incredibly helpful services to small to mid-market businesses in the Richmond area, although many business owners have no idea what a business broker is and why they would ever need one. We are excited to share the word about Michael's services because we think they hold serious value for many businesses in our community.

At Addison Clark, we work with some really cool companies who are doing awesome things in the Richmond area and beyond. It seemed only fitting that we spotlight these wonderful clients of ours so you can get to known them as well! This week we're featuring a new client of ours, Gumenick Properties. We were hired by Gumenick Properties last month to provide creative marketing services for their Monument SquareGrayson Hill, and Libbie Mill communities in Richmond, Virginia. The Richmond Times-Dispatch recently recognized Gumenick as one of the 2015 Top Workplaces in Richmond. Looks like we're not the only ones who think these guys are pretty cool!

Social media provides a platform where small businesses can promote their brand, create a recognizable identity, and connect with customers. You don't have to look far to find businesses who are doing it well. They've built an engaging presence on social media and gained thousands of followers. But how did they get there? It all starts with creating a social media strategy. If it seems mind-boggling, don't worry. The big guys started at square one once too. We've put together a guide to creating a social media strategy based on our experience with building successful social media presences for many of our clients.

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The world of social media has been buzzing lately with several updates and announcements. We decided to round up a few that we thought were worth mentioning below. Here's what's new in social media...

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