Marketing Blog | Addison Clark | Richmond, VA

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If you can't remember when you last updated your marketing collateral, it's probably time to give them a facelift. Do you have new contact information? Have you made any changes to your offerings or marketing messages? Do the designs or photos you use feel outdated? These are common reasons why you might want to update your collateral. A good rule of thumb is to audit your marketing collateral at least once per year to evaluate whether they still align with your brand identity and voice. These are the most common marketing materials that you should include in your audit:

common SEO mistakes

Have you ever wondered why your website isn't getting your desired ranking on Google? For web developers, marketers, and business owners, the best practices of SEO (search engine optimization) are usually well-understood — it's been a constant in the industry for over two decades. However, just as there are best practices, there are worst practices that shouldn't be ignored either. Very common mistakes, that can easily go unnoticed, may be the cause of low search engine rankings. Read on for four of the most common SEO errors that we see regularly. 

writing for humans

Over time, there has been a shift online. The almighty algorithm has become king, influencing the way developers build, creatives design, and copywriters write. Google, the world’s most popular search engine and manipulator of “the algorithm”, can be frustratingly vague on what the algorithm likes and dislikes. Marketing and SEO experts are forever trying to cater to the whims of the algorithm in order to keep their websites in good standing and visible online.

While pleasing the algorithm is a necessary part of the game, at the end of the day, humans are who will ultimately be buying from you so your content should speak to them, not just algorithms.



Keeping your website up-to-date is more involved than updating your address or phone number every now and then. Not only do customers expect seamless, up-to-date websites but search engines favor them as well. Being consistent about website updates can help improve your online success and your customers' experience!

invest in photography

We all know the phrase “A picture is worth a thousand words,” but what does that mean for your marketing strategy? Today’s consumers are highly visual and tend to engage more with photos and videos than traditional text ads. It’s important to meet consumers where they are, and that means investing in high-quality photography. Even just a few photos can help your business look professional and stand out from the competition. Here are the top three benefits of investing in high-quality photography:

advertising to ad savvy consumers

As the digital landscape expands, it’s no secret that audiences everywhere are becoming more and more aware of marketing strategies and how targeted ads are populated. As a result, it has become a complete necessity in the industry to incorporate integrity into your strategy.

Before proceeding, there’s one distinction that should be made clear: “marketing” and “advertising.” The general public may often use these terms interchangeably, but there is a key difference. An advertisement is a piece of media, whether digital or physical, that contains a reference to a potential transaction or another type of conversion. Marketing refers to an overall strategy of trying to promote one’s self, brand, etc.

how video can enhance your marketing strategy

Have you ever heard the phrase "Video content is king"? With the rise of video-based platforms, it's hard to deny how prevalent video has become in our everyday lives. It's also a valuable marketing tool, with 88% of consumers saying that they've been convinced to buy a product or service by watching a brand's video. If video isn't currently part of your marketing strategy, you're missing out on opportunities to directly engage with your customers. Here are just a few ways that video can enhance your overall marketing strategy:

isabelle 10 questions

1. What do you do at Addison Clark?
I am a Social Media Coordinator, which means I work with account managers and graphic designers to bring clients' social media marketing strategies to life!

2. What is your biggest pet peeve?
When people excessively honk their car horns (didn't have that one until I lived in the city). 

3. Who would play you in a movie?
Mila Kunis! I think our only real physical similarity is we're both brunettes, but I just love her. 

4. What is your favorite social media site and why?
Definitely Instagram — I get to interact with my friends and see what they're up to, it helps me stay up-to-date on things like current events and pop culture, and I get to keep photos that I love in a central place. 

5. Are you a cat or a dog person?
Dog lady through and through! You can play, snuggle, run with them — I think they're perfect. 


Imagine that you have been tasked with optimizing your company’s social media presence. Or that you are now in charge of generating leads through an organic social media strategy. How do you begin such a task? On which metrics do you allocate your focus? How do you measure success in the ever-changing world of social media?


Pay-per-click advertising can be a great way to drive traffic to your website and promote brand awareness. It’s also the most cost-effective method of gaining customers and expanding your presence in the marketplace. However, setting up an online advertising campaign isn’t as simple as you may think. At Addison Clark, we spend hours creating compelling graphics and copy to attract prospective customers and continuously monitor each campaign’s performance. We also ensure your ad matches the content and aesthetic of your website to allow for a seamless customer experience. If these elements are unaligned, advertisers are less likely to present your ads to users, resulting in loss of potential revenue.

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