In today’s world, consumer-oriented marketing has become the norm. The question is no longer “What can the customer do for me?”, but rather “What can I do for the customer?” If you’re a business owner, the answer is satisfying your customers’ needs with your product or service. However, it isn’t just about what you can bring to the table – it’s how you talk about it.
Online reviews have been around for quite some time and yet their value continues to increase as consumers place more and more importance on them. 77% of consumers say they regularly read online reviews when browsing for local businesses. In addition to being a common source of buying research, they are also highly trusted with 79% of people saying they trust reviews as much as a personal recommendation from a family member.
It’s 2022 and there are countless new ways to go about marketing your products and services. Influencers, TikTok, Twitch, streaming services, the list goes on and on. While some of these new things can aid in a marketing strategy, it’s important to remember that traditional marketing is still pivotal to your overall strategy.
A new website is an incremental tool to elevate your business. It’s how consumers interact with you and learn more about what you do and offer along with so much more. Having your website built or redesigned is the first step, but what comes after that? How do you get consumers to your new site to see all that your company has to offer? Well, here are three marketing initiatives that will help to increase traffic and visibility to your new site.
1. What do you do at Addison Clark?
I am an account manager at Addison Clark. I meet with clients and help them achieve goals for their business.
2. Who would play you in a movie?
Miles Teller since everyone says I look like him…apparently. Larry David would probably have some role in directing the film though.
3. What is your favorite social media site and why?
Twitter – it pretty much combines all social media into one platform. It’s way too funny and addicting.
What do you do at Addison Clark?
I'm an account manager which means I do a little bit of everything for our clients! Whether it's drafting a marketing email or monitoring website analytics, the client is always top of mind. I enjoy working on something new every day — that's what I love about agency life!
What do you enjoy doing in your spare time?
On the weekends, you'll find me in the workshop flipping a piece of furniture. I've refinished coffee tables, end tables, nightstands, desk and more. There's something so cathartic about sanding, staining, and painting. Giving an old piece of furniture new life can be very rewarding.
If you could travel in a time machine, would you go back to the past or into the future?
I've always been a history buff, so there's no question that I would travel to the past. My top destinations would be Victorian or Tudor England followed by the WWI era and the 1980's.
If you thought 2021 was a substantial year for marketing, 2022 will prove to be a year of equal or greater significance.
As the digital marketing world evolves, organizations should adopt and leverage change to their advantage. Here are three digital marketing trends to look out for in 2022.
The holidays are always a heartwarming and busy time of year, and while it is important to implement a marketing strategy for your business all year long, making sure that a holiday strategy is implemented during these winter months is critical. It ensures that your business stays top of mind with consumers, no matter your business. Here are five tips to stay engaged and relevant to your targeted audience during the holiday season:
1. Partner with a local charity
Not only does this show your support to a good cause, but it also shows your business's commitment to community engagement. This is also an opportunity to show your customers what is important to you. Whether it be donating a percentage of holiday profits, or donating a product or service your business offers, it integrates your business within the community and encourages consumers to do business with you because of your values and mission. Plus, you get the benefit of knowing you're helping your community during the holidays!