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Blog | Richmond Marketing Agency

customer loyalty

Do you ever find yourself asking the question of why customers are leaving or seem unsatisfied with your business? Everything seems to be working between your products, services, and your team, so what is the problem? If you haven’t taken the time to consider customer loyalty, that could explain why your customers are struggling. Let’s go through what customer loyalty is and why it matters for your company.

What is customer loyalty? Customer loyalty is a consumer’s willingness to buy from or work with a brand again and again, and it’s the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction. Here are 5 key tips for building customer loyalty:

user experience

As a business, it is important to consider the user experience of your digital channels. Even if you think they look great, consider them from a consumer's point of view. This will give you a better understanding of what the average person sees when they land on your website. 

Here are four things to consider when thinking about online user experience:

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What do you do at Addison Clark?
At Addison Clark, I work as part of the account management team where we work to develop strategies in order to fulfill our clients' marketing goals. 

What's your favorite thing about your job?
I love how dynamic my job is. As an Account Coordinator, I have the opportunity to partner with multiple account managers on various projects, which means no two days are ever the same!

Are you a cat person or a dog person?
I don't trust cats, but I'm not ruling them out just yet. If I had to choose, though, I would say I'm a dog person through and through. 

What is your favorite holiday?
Valentine's Day. I love love. 

marketing-2020-trends

The 2010s have been a decade of exponential growth for technology and its effect on how businesses and consumers interact. That said, we can only imagine what is to come in the next decade, which is fast approaching. Let us give you a quick guide to the innovative marketing trends we are laser-focused on for 2020.

new year goals

As we get closer to the end of the year, now is a great time for businesses to reflect on their marketing and business results from the last year and set goals for the upcoming year. Here are five things you can do to amp up your marketing in 2020.

jessica

1. What do you do at Addison Clark?
I'm a graphic designer so I make everything clear and visually digestible, while at the same time making it look good and fit brand standards. 

2. What's your favorite thing about your job?
I love the variety of projects that come through the office. I'm always busy and I'm always doing something different. 

3. What is your favorite social media platform and why?
I enjoy Instagram the most because it's quick and I'm more of a visual person. I enjoy sharing photos and videos. I also follow other creatives and use it as a means to get inspired.

4. What is your biggest pet peeve?
There aren't many things that bother me but my pet peeves tend to be driving-related. One example is improper signaling. It's Driving 101 and it only takes seconds, but people choose not to do it.

5. What do you enjoy doing in your spare time?
I love going to plant shops, spending time with friends, and watching comedy specials. 

6. If you could choose ONE superpower, what would it be and why?
Super speed. Traveling home for the holidays would be A LOT quicker.

video marketing

The future is video-centric, and the future has arrived. It’s no secret that marketing strategies have moved toward fast, easy, and entertaining ways to optimize user-experience. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy. Some of you may be wondering if this promotional tool is worth all the hype. Here are 8 reasons why we say YES, it’s worth it!

paid social

Most social media platforms have some sort of paid advertising option these days. Facebook dominates the paid social landscape with over $28 billion in advertising dollars spent on the platform in 2018. There have been rumblings that the ad-spend growth is slowing on these platforms, but even with Facebook's recent scandals and in-the-news events, they still dwarf the ad spend for entire industries (like newspapers and magazines). 

google ads

If you've been on the Google Ads platform this month, you may have noticed there is a metric missing. Google Ads has done away with reporting the average position metric as of September 30, 2019. This was a popular metric for determining where your paid ads were positioned in search results. 

So, what now?

While the average position was a tangible metric, Google has introduced two new metrics in its place: search top impression rate and impression absolute top rate. While they are not apples to apples, these two metrics can help fill the void of average position.

algorithm changes

Algorithms get a bad rep in the world of search engine optimization. The negative connotation comes from the thousands of changes that Google makes every year, some officially announced and others not. In reality, algorithms are set to make sure that websites are providing a user-friendly experience and relevant content since Google wants to provide the best results for every search a user enters.

Algorithm changes can affect the following things:

  • Search ranking and visibility
  • Organic search traffic
  • Conversions
  • Return on investment
  • Revenue

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