Marketing Blog | Addison Clark | Richmond, VA

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Forget mailing a letter or making a phone call. Social media is the new platform for customer service. The problem is that consumers using social media expect a quick response and brands, unfortunately, aren't delivering. In fact, 80% of customer service inquiries go unanswered on social media. This is bad!

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To celebrate Valentine's Day, we asked a few people to tell us why they love Addison Clark. The Valentine's they sent us were awesome. Thanks, guys! We're blushing a little...

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Chances are, by now, you have heard plenty of reasons why email marketing is good for your business. Trust us when we say: It's not a bunch of baloney. Email marketing is one of the best ways to get your message in front of your target audience. Think about it: how often do you check your email? If you're like most people, it's probably every day and multiple times during the day. Whether you want to build brand awareness, share company news, advertise a promotional offer or generate leads, email marketing is a tried and true method. If it's done right, it can be a very powerful component of your marketing strategy.

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Congratulations! You've successfully made it through the first full week of 2014. By now you've (hopefully) recovered from the holidays and are getting back into the daily grind. For this week's blog post, we've put together a small round-up of articles we found interesting this week, along with our own thoughts and commentary. Enjoy!

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2013 was a huge year for social media! We've rounded up some of the biggest social media moments from this year.  

1. Oreo tweeted during the Super Bowl. As the Baltimore Ravens and the San Francisco 49-ers were going head-to-head in this year's Super Bowl XLVII, a power outage occurred (earning the game the nickname Blackout Bowl). Brands quickly took action to use the blackout to their benefit, but none did it quite as well as Oreo. Regardless of who did it best, the blackout set a new standard for brands to produce extremely timely and relevant content. We saw this continue throughout 2013 as brands drew inspiration from current events like the royal baby, season finales and award shows.

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It’s that time of year again – the time of year for ugly Christmas sweaters, photos of crying infants sitting on Santa’s lap, and that one “Oh, crap” moment that you have when you realize you forgot to pick up a gift for the #1 person in your life. Ah, the holidays. Well, we’re here to spread a little holiday cheer to you! Check out the list that we compiled of the Five Holiday Moments of 2013 That Made Us Smile.

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You've probably noticed the onslaught of all things holiday-related lately. As soon as Halloween is over, if not before, retailers begin gearing up for the holiday season. The Christmas music starts, the fake Santas appear and the quest for the perfect Christmas gift begins. As retailers begin gearing up for the holiday season, so do marketers. But these days there's a lot more pressure on social media marketers as well to prepare for the holidays. Why? Because social media plays a HUGE role in people's purchasing behavior.

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Your social media platforms are not static entities. Like most things in life, they need to be spruced up every once in awhile. If your business is in a rut with your social media presence or has just been flat-out neglecting them, here are a few ways to liven things up.

We have a new question for our Frequently Asked Questions series!

"How many social media platforms do I need to use? How do I choose which ones are best for my business?"

In general, if your business is going to take the leap into the social media world, you need to be ready to set up, maintain, and monitor at least 3-4 social media platforms. You’ll have to be accessible to your clients through a variety of channels to secure your legitimacy and credibility. Also, it can be fun, I promise!

As for choosing which social media platforms are best for your business, I’m going to start off with the answer no one ever wants to hear: It depends. Every business is different, and the number and type of social media platforms you decide to use should be strategically thought out based on the nature of the goods/services that you provide.

I’ve compiled a list of what I believe are the most useful social media platforms for businesses, with nutshell descriptions for each – because I know you don’t have time to sit here are read every fact and statistic out there for social media (but if you want to, here’s a good place to start). So, here we go:

Facebook: Roughly 1 billion active users, used for sharing a wide variety of content including status updates, videos, and photos. Typical post cadence is 5 times per week.

Twitter: Designed for quick, 140-character max updates. 550 million active users. Can post more than once per day (not to exceed 8 times a day).

Pinterest: Heavily visual, fastest growing social media site in the world. Takes the concept of traditional “pin boards” and makes it virtual. We recommend at least weekly usage.

YouTube: Second most visited website in the world. Made to view/share video content. Update weekly or bi-monthly.

Google Plus: Gaining traction due to Google associating search engine rankings to profile pages. Made to post a variety of content; photos, videos, status updates, and links.

Instagram: Another photo sharing site. Take a picture with your smartphone and use cool filters for effect. Displays photos in news feed format, one at a time.

LinkedIn: Strictly professional network, built for recruitment/job searching. Has company page option that is used to communicate with followers.

To choose which social media platforms are best for your business, take a look at what your business has to offer. For example, a restaurant might consider using Facebook, Twitter, Pinterest, and Instagram. The strategy behind that?

  • Facebook for the multi-functional post ability
  • Twitter to announce daily/weekly specials in short form
  • Pinterest to visually categorize their menu options and make other pinners salivate at their computer screens
  • Instagram to show off new menu item additions in a unique way (i.e. use cool filters to make delicious food photos look even better)

If you know you need to establish your business on social media, but don’t have the time to invest, PLEASE give us a call! Our marketing department thrives off social media, and we’re always staying up-to-date with the latest and greatest platforms/features. Don’t fight it any longer… get social and have fun with it!

Written by: Jocy Vuiller

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Most of us at Addison Clark HQ are avid fans of The Big Bang Theory (just revealed to be the most expensive television show for advertisers – because it’s the best! Duh!). Even if you don't watch the show, you have likely heard a thing or two about the character Sheldon Cooper. He is a genius with an IQ of 187, but he struggles with social situations - which is a combination that makes the show quite entertaining . He may be egotistical, awkward, and love to throw around big words such as "axiomatic," but when it comes down to it, he does have a few useful qualities that we can use in our professional lives.

Let’s take a look at the example of Dr. Sheldon Cooper, B.S., M.S., M.A., Ph.D., Sc.D:

Have a routine. Sheldon has his entire group of friends on a schedule of weekly activities. For example, one night of each week is Pizza night, one night of the week is spent at the Comic Book Store, etc. His obsession with routine may be to a fault, but that doesn’t mean we can’t learn a thing or two from it! Having a routine in your workday can keep you on track and productive. For example, when I get to the office I like to check emails first, then make a to-do list for the day. However, the most important thing to remember when developing a routine that works for you is that no day is the same. While this is one fact that Sheldon would freak out about, if you can accept that unexpected tasks are going to happen, you'll be up to any challenge that awaits you.

Be confident. On many occasions throughout the show, Sheldon has begun sentences with, “When I win my Nobel Prize…” There’s no if, there’s no shred of disbelief in his voice – he is certain that he’s going to get that prize during his lifetime. Like Sheldon, we should have confidence in ourselves in order to reach our goals. Believing in yourself also gives your coworkers and employers a reason to believe in you, which will make you shine in the workplace.

Speak your mind… This is something that Sheldon has no problem with. Anytime he disagrees with his best friend and loftmate, Leonard, he doesn’t hold back (and he often references their “roommate agreement,” a signed contract outlining acceptable and unacceptable behavior in their apartment). Picking fights in the workplace is NOT cool, but thoughtfully expressing your opinions on certain matters can work in your favor. No matter what your role in your company is, chances are that at some point, employers and clients will look to you for advice in some capacity. You’ll need to be ready to share your thoughts in order to seal a deal, advance your career, or simply carry on a conversation.

…But apologize when you’re in the wrong. Sheldon made a big boo-boo once that affected the future of his friend Howard. He told an FBI agent about a mishap with the Mars Rover that Howard was involved in, which caused him to miss out on a big opportunity to work for the Department of Defense. Sheldon spent the latter part of the episode apologizing to Howard and trying to convince the FBI that Howard was right for the job. The point is, we all make mistakes. Taking responsibility for those mistakes makes you trustworthy - and more than likely, it’s not going to turn out as bad as you think it is.

Have some fun! Many of The Big Bang Theory’s funniest moments involve Shelly breaking away from his serious side and having fun. While he is a genius, he also enjoys jokes and pranks (even though most of the jokes are not funny to others, and the pranks- like foam in Barry Kripke’s office- tend to backfire). I’m not saying to go out today and plan a big prank for your coworkers, but I think there’s value in laughter in the office. Did you find a funny video on YouTube last night? Gather your work friends around the computer and share – or at least send out the link so they can enjoy! Bazinga!

And most importantly, be yourself. Sheldon loves comic books, the Doppler Effect, video games, The Flash, and trains. The thing I most admire about him is that no matter what weird quirks he may have, he doesn’t hide who he is. Always be true to who you are, and you’ll get wherever you want to go in your career and in your personal life.

Bonus: 5 MORE Tips from Sheldon Cooper -

  • When someone is in distress, offer them a hot beverage. If they’ve been drinking, that beverage is coffee. And serve it with a smile.
  • Stay safe in the shower by purchasing adhesive, whimsical duck stickers for the bottom of the tub.
  • If you’re going to be drinking wine and giving a speech, make sure there are no cameras around. You just might end up on YouTube with no pants.
  • Don’t listen to Wil Wheaton! He spreads lies about his Meemaw to win card games!
  • When someone is sick, help them into bed, tuck them in, and sing “Soft Kitty.” Works every time.

Written By: Jocy Vuiller

*P.S. - I'm a Marketing Manager, not a Human Resources manager or business owner; these are just lessons I've found helpful in my career. Take it as you will!


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