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Marketing Blog | Addison Clark | Richmond, VA

think like a customer 1

You’ve likely heard the admonition before to “walk a mile in someone else’s shoes”. The expression indicates the importance of understanding other people’s experiences, challenges, and thought processes before judging them. This often brings about a perspective shift once we understand a little more about another person.

When it comes to marketing, the expression “walk a mile in someone else’s shoes” still applies, but perhaps we can tweak it slightly to say “walk a mile in your customers’ shoes”. The goal is still a perspective shift — this time from thinking like a business to thinking like a customer.

When you think like a customer, you can be more intentional with your marketing. By addressing a customer’s wants, needs, challenges, and desires, you’ll ultimately become a more relevant resource in their lives.

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The importance of branding is key to running a successful business. It is the way that consumers identify with you, your product or service, and recall a need for what you offer when the time arises. Branding is essentially your identity in the marketing world and how you leave an impact on consumers. There are several ways to solidify your brand and here are just a few: 

SEO Blog 

In a crowded digital landscape, it can sometimes feel impossible to stand out. Custom illustrations can be a powerful tool to help set your brand apart!

Here are 4 reasons to incorporate illustrations into your marketing strategy:

SEO Blog 

When it comes to website design, Google doesn’t judge a book by its cover. A website may be beautiful, but is it functional? Does your website drive visitors to take action by filling out a contact form, scheduling an appointment, or calling your office? If the answer is no, then you should consider partnering with an SEO agency to design your next website.

 

Education vs. Hard Sell

Have you ever been in a situation where you feel an uncomfortable amount of pressure to buy something from a business? As we move into the next decade, we hope you’ll experience this less and less. The best choices when it comes to products and services should present themselves through genuine quality over aggressive persuasion.

 

SEO blog aug 3

There are many components involved in a successful search engine optimization (SEO) strategy which can make it seem like a huge moving target at times. Search engines like Google take into account many different things when determining a website’s ranking, including things like a website’s front-end content, back-end meta data, competition, and the search queries that consumers are using to search for your products and services.

In today’s day and age emojis have become commonplace for most people when interacting with others in our personal lives. Whether it be through a text message, email, or social media post, emojis have become prevalent across multiple communication channels. While this fun, light-hearted form of communication seems harmless to utilize in your personal life, an important question to ask is: Are emojis a smart tool to use in my business?

blogging

A company blog may not be at the forefront of your mind when you think of a traditional marketing strategy. However, with nearly 5 billion internet users across the globe, online content has become an essential and valuable component of any effective brand strategy. Below are three reasons you should consider incorporating blogs into your marketing plan. 

customer retention

Businesses often focus their marketing efforts on obtaining new prospects and leads, but it’s important not to overlook the current customer base. Your current customers are one of the most important assets your business has. Because they are already familiar with your brand, product, and services, you’ve already tackled the first hurdle in marketing of making people aware of your offerings. In fact, studies have shown that the probability of selling to an existing customer is 40% more likely than converting someone who has never purchased from you before.

Now it’s just a matter of engaging those existing customers to form lasting relationships and loyal customers.

social media marketing

Social media marketing is a powerful way for businesses to tell their story, grow and connect with their audience and stay top of mind with consumers. With over 200 million social media users across the United States, your social media presence is an impactful extension of your brand.

Here are 6 tips for building your social media presence to get the most out of your social media marketing strategy:

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