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Consumers are constantly being fed marketing messages. In fact, studies show that the average consumer will receive around 3,000 brand messages in a single day! How can your business stand out in the midst of that and, more importantly, how can you build connections and trust with consumers?

We dive into this topic in our latest panel video. Watch it below and let us know what you think!

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There has been a noticeable shift in marketing. Brands are turning away from the traditional avenues of advertising and investing more heavily in digital. Why? Because that's where the consumers are. 

That's what drove the famous footwear brand Adidas to completely restructure their marketing strategy in terms of digital spend. In a recent Google article, Empowered Mobile Consumers Led Adidas To A Cultural Revolution, the Adidas brand director discusses the three realities that drove them to make a shift. 

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It's no secret that the world has gone increasingly mobile in the past few years. When it comes to B2B organizations, mobile drives an average of over 40% of revenue — that's how critical a person's digital experience is!

Today's consumers aren't comparing you to other businesses in your industry — they're comparing you to the best digital experiences they've ever had. B2B buyers are no exception.

Mobile now plays a critical role in the B2B customer journey. In fact, 50% of B2B search queries today are made on smartphones. BCG expects that figure to grow to 70% by 2020.

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Got a minute? Check out our quick update on what's happening in the industry.

Facebook
Facebook's user count has declined by 700,000 daily active users. Facebook has just started executing the big News Feed changes that it announced earlier this month, intended to reduce mindless browsing, video and news consumption in favor of more interactions with close friends. According to Mark Zuckerberg: "Our focus in 2018 is making sure Facebook isn't just fun, but also good for people's well-being and for society. We're doing this by encouraging meaningful connections between people rather than passive consumption of content."

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Got a minute? Check out our quick update on what’s happening in the industry.

Instagram
Instagram Stories is upping the incentive for advertisers by tripling the number of posts in a Story ad. Instead of the standard one photo or video, the new “carousel ads” are made up of three consecutive photos or videos. The new expanded format is not yet available to all advertisers.

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The start of a new year is the perfect opportunity to get organized at the office and set yourself up for a more successful year. If anyone knows the importance of organization, it's an account manager. So we brought together the account managers at Addison Clark to share their best tips for prioritizing and organizing their day. 

Here's what they said....

Start your morning on the right foot.
How you start your workday is just as important as what you accomplish throughout it. That's why one of our top suggestions is to avoid the tendency of jumping straight into work as soon as you come into the office. It seems counter-productive, but addressing what’s at the top of your inbox without taking time to prioritize can lead to a whirlwind day of reactive tasks, rather than proactive.

Our Advice: Take a few minutes at the start of your day to check and update your to-do list. Go through your inbox to see if other requests have come in and schedule them accordingly on your to-do list.

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Got a minute? Check out our quick update on what's happening in the industry.

Facebook
Facebook recently published a report on how people use social tools in the purchasing process. It surveyed the top 5 reasons why people use Facebook while in a store. The answers included:

1. Browsed because I was bored
2. Communicated about a topic not related to shopping
3. Read product reviews
4. Compared prices
5. Shared photos/videos taken in the store

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We always advise our clients on the best practices in their marketing but in this episode of Our Two Cents, we're discussing what NOT to do.

Think over-doing your website's homepage, sharing unprofessional posts on LinkedIn, and not having business cards. We also give you a few of our best pieces of marketing advice to round it out. 

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At the end of each year, Google publishes their Year In Search, detailing some of the most prominent topics people searched for throughout the year. Hurricane Irma, the new iPhone, and celebrities like Matt Lauer and Meghan Markle topped the list for 2017. You can view the full list here.

What was most interesting to us were the consumer behavior insights that Google discovered amid these searches. According to Think With Google, Google’s research division, people were more curious, more demanding, and more impatient in 2017 than ever before. As we enter a new year, marketers and business owners would be wise to take note of these behaviors when it comes to connecting with customers on the web and social media.

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Got a minute? Check out our quick update on a recent Facebook announcement.

Facebook is shifting its goal of helping people find relevant content to a new mission: helping people have more meaningful social interactions. What does this mean for your news feed? Less content from businesses and more content from friends, family, and groups. Facebook says this change will reduce the reach of business pages across the platform, particularly posts that are unpaid or “organic”. 

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