Marketing Blog | Addison Clark

An effective website has concise verbiage, cohesive branding, and an intuitive navigation that drives visitors to take action. If you haven’t changed anything about your website in the last year it’s time for an update. Here a few considerations to make while cleaning up your website.

LinkedIn can be a valuable tool for individuals looking to connect with colleagues and build a professional network, but it is much more than that! For businesses, LinkedIn is a marketplace to share ideas, products, and services. Connect with your audience and start building awareness for your brand on LinkedIn with these five tips:

Writing blog posts can be a nightmare for some people. But blogging can prove to be very useful for your business’s SEO which in turn helps bring customers to your website. So how do you write a blog post and what can you write about?

In today’s world, consumer-oriented marketing has become the norm. The question is no longer “What can the customer do for me?”, but rather “What can I do for the customer?” If you’re a business owner, the answer is satisfying your customers’ needs with your product or service. However, it isn’t just about what you can bring to the table – it’s how you talk about it.

So, you’ve got Google reviews, now what? As people leave you reviews, it’s important to know what to do with them. Here are a few helpful tips to keep in mind!

Online reviews have been around for quite some time and yet their value continues to increase as consumers place more and more importance on them. 77% of consumers say they regularly read online reviews when browsing for local businesses. In addition to being a common source of buying research, they are also highly trusted with 79% of people saying they trust reviews as much as a personal recommendation from a family member.

It’s 2022 and there are countless new ways to go about marketing your products and services. Influencers, TikTok, Twitch, streaming services, the list goes on and on. While some of these new things can aid in a marketing strategy, it’s important to remember that traditional marketing is still pivotal to your overall strategy.

A new website is an incremental tool to elevate your business. It’s how consumers interact with you and learn more about what you do and offer along with so much more. Having your website built or redesigned is the first step, but what comes after that? How do you get consumers to your new site to see all that your company has to offer? Well, here are three marketing initiatives that will help to increase traffic and visibility to your new site.

What do you do at Addison Clark?
I'm an account manager which means I do a little bit of everything for our clients! Whether it's drafting a marketing email or monitoring website analytics, the client is always top of mind. I enjoy working on something new every day — that's what I love about agency life!

What do you enjoy doing in your spare time?
On the weekends, you'll find me in the workshop flipping a piece of furniture. I've refinished coffee tables, end tables, nightstands, desk and more. There's something so cathartic about sanding, staining, and painting. Giving an old piece of furniture new life can be very rewarding.

If you could travel in a time machine, would you go back to the past or into the future?
I've always been a history buff, so there's no question that I would travel to the past. My top destinations would be Victorian or Tudor England followed by the WWI era and the 1980's.

If you thought 2021 was a substantial year for marketing, 2022 will prove to be a year of equal or greater significance.

As the digital marketing world evolves, organizations should adopt and leverage change to their advantage. Here are three digital marketing trends to look out for in 2022.