So you've added email marketing as a part of your marketing strategy. Maybe you've been doing it for some time. While having an email strategy is a great first step, it's important to keep optimizing so that your campaigns really resonate with your target audience. Here are 5 things you should keep in mind when developing your next email marketing campaign.
1. Choose an email service. Managing an email strategy can be a lot of work. Email services like Constant Contact, MailChimp, and a number of other providers make it much easier. They give you the ability to design, schedule, and track emails that you are sending out.
2. Rethink your subject lines. As soon as your email lands in someone's inbox, it needs to grab their attention. The subject line is the perfect place to do just that. When writing your subject line, make sure it's relevant to your audience and to the email, and use actionable language.
We asked Senior Account Manager Anne-Stuart some marketing questions. Here's what she had to say....
1. What's one thing you think every business should know about marketing?
A general understanding of analytics. You don't need to be a data nerd, but having a working knowledge of how your campaigns are performing is important. Learning to identify some key metrics will allow you to have a handle on if your various marketing efforts are working.
2. What's your go-to strategy if a client is struggling to reach their target audience?
I like a combination of SEO and Google Ads. I think SEO is one of the most important marketing efforts any business can invest in, but it takes time to see results. That's where Google Ads (or pay per click) comes in. Google Ads allows you to bid on keywords you know will produce a qualified user and I love manipulating the ad strategy to see results.
A strong local presence is essential to small businesses that operate on a regional level. By focusing on local SEO, you can prioritize appearing on search engine results pages (SERPs) in a specific location instead of nationally. If your business goal is to dominate a specific market in a certain area, local search engine optimization should be an important piece of your marketing strategy.
Local SEO has become even more essential in the last decade with so many consumers armed with mobile and tablet devices. Consumers are looking for businesses when they're on the go. In fact, Google estimates that 35% of all search traffic is local and proximity is one of the three major ranking signals for search results.
If you're trying to improve your business's local SEO, here are our top 5 tips:
Do you ever find yourself asking the question of why customers are leaving or seem unsatisfied with your business? Everything seems to be working between your products, services, and your team, so what is the problem? If you haven’t taken the time to consider customer loyalty, that could explain why your customers are struggling. Let’s go through what customer loyalty is and why it matters for your company.
What is customer loyalty? Customer loyalty is a consumer’s willingness to buy from or work with a brand again and again, and it’s the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction. Here are 5 key tips for building customer loyalty:
As a business, it is important to consider the user experience of your digital channels. Even if you think they look great, consider them from a consumer's point of view. This will give you a better understanding of what the average person sees when they land on your website.
Here are four things to consider when thinking about online user experience:
What do you do at Addison Clark?
At Addison Clark, I work as part of the account management team where we work to develop strategies in order to fulfill our clients' marketing goals.
What's your favorite thing about your job?
I love how dynamic my job is. As an Account Coordinator, I have the opportunity to partner with multiple account managers on various projects, which means no two days are ever the same!
Are you a cat person or a dog person?
I don't trust cats, but I'm not ruling them out just yet. If I had to choose, though, I would say I'm a dog person through and through.
What is your favorite holiday?
Valentine's Day. I love love.
The 2010s have been a decade of exponential growth for technology and its effect on how businesses and consumers interact. That said, we can only imagine what is to come in the next decade, which is fast approaching. Let us give you a quick guide to the innovative marketing trends we are laser-focused on for 2020.
1. What do you do at Addison Clark?
I'm a graphic designer so I make everything clear and visually digestible, while at the same time making it look good and fit brand standards.
2. What's your favorite thing about your job?
I love the variety of projects that come through the office. I'm always busy and I'm always doing something different.
3. What is your favorite social media platform and why?
I enjoy Instagram the most because it's quick and I'm more of a visual person. I enjoy sharing photos and videos. I also follow other creatives and use it as a means to get inspired.
4. What is your biggest pet peeve?
There aren't many things that bother me but my pet peeves tend to be driving-related. One example is improper signaling. It's Driving 101 and it only takes seconds, but people choose not to do it.
5. What do you enjoy doing in your spare time?
I love going to plant shops, spending time with friends, and watching comedy specials.
6. If you could choose ONE superpower, what would it be and why?
Super speed. Traveling home for the holidays would be A LOT quicker.
The future is video-centric, and the future has arrived. It’s no secret that marketing strategies have moved toward fast, easy, and entertaining ways to optimize user-experience. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy. Some of you may be wondering if this promotional tool is worth all the hype. Here are 8 reasons why we say YES, it’s worth it!