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Imagine that you have been tasked with optimizing your company’s social media presence. Or that you are now in charge of generating leads through an organic social media strategy. How do you begin such a task? On which metrics do you allocate your focus? How do you measure success in the ever-changing world of social media?
Pay-per-click advertising can be a great way to drive traffic to your website and promote brand awareness. It’s also the most cost-effective method of gaining customers and expanding your presence in the marketplace. However, setting up an online advertising campaign isn’t as simple as you may think. At Addison Clark, we spend hours creating compelling graphics and copy to attract prospective customers and continuously monitor each campaign’s performance. We also ensure your ad matches the content and aesthetic of your website to allow for a seamless customer experience. If these elements are unaligned, advertisers are less likely to present your ads to users, resulting in loss of potential revenue.
1. What do you do at Addison Clark?
I’m an account manager. I work closely with clients for all their strategic marketing needs. This means I do a little bit of everything. Being able to work on multiple projects at once is why I chose to become a member of the account management team!
2. What do you enjoy doing in your spare time?
Playing my guitar or listening to all kinds of music. If the weather is permitting, I also love spending time at the river or on the Chesapeake Bay.
3. If you could travel in a Time Machine, would you go back to the past or into the future?
Past for sure. 1960s or 1970s to see some of my favorite musicians in concert – Marvin Gaye, Stevie Wonder, Led Zeppelin, Jimi Hendrix, The Who, and so many more!
4. What is your favorite holiday.
I’ve always been a fan of Thanksgiving. I love spending time with my family and an excuse to eat way too much good food. I feel like it also deserves a little more love since it tends to fly under the radar being so close to the Christmas season.
Website copy is an essential element of any site. It has the unique purpose of driving your visitors to action and can be the deciding factor in converting visitors into leads. Often, copywriting can be overlooked in the web development process by other elements such as SEO, design, or functionality, but its purpose is just as important.
When writing effective copywriting for your website, it’s important to keep some details in mind:
Developing a website that is both visually appealing and accurately represents your brand is no easy feat. The production process, from concept ideation to coding, can take weeks or even months. You might feel relieved once you’ve launched your website, but the work isn’t over yet. It’s crucial to monitor your website’s performance regularly to avoid downtime and hiccups in the customer journey. How can you measure performance? It’s Addison Clark’s answer to everything – data!
Did you know that over 64% of small businesses use email marketing to reach their customers?
Often times, incorporating email marketing into your overall strategy is a great way to grow and strengthen your business. However, in the beginning it can seem daunting. We get asked all the time “how do I build an email list”?
With the tips below, you will be well on your way to growing your email list – organically!
A website is a business’s digital home, and increasingly consumers first impression of a brand. An unreliable website is virtually useless to any business owner. In the digital world, your website should be quickly available and secure, 24/7. If not, you risk losing potential customers to competitors.
Businesses often employ many different components and channels as a part of their marketing strategy. This is great since one option can rarely ever solve all of a business’s marketing challenges. It’s important to understand, however, that every component of a marketing strategy affects another. Each service is working towards a common goal and relies on each other a lot more than you may think.
Both search engine optimization (SEO) and pay-per-click (PPC) are excellent tools on their own, but when combined they really complement and even enhance each other’s strategy.
We refer to ourselves at Addison Clark as a “full-service” marketing agency, but what exactly does that mean? To us, full-service means that we provide everything your business needs to develop a successful marketing strategy that produces measurable results.
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