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With the announcement that Google is consolidating their ad platforms under Google Ads, it got us thinking about online advertising and its benefits and downsides.

The benefits of digital advertising:

  1. It is measurable. You can track clicks, time on site, etc. This is very valuable and can control where you spend your digital dollars.
  2. It’s easy to update and monitor. With those measurable results? you can easily make tweaks to your digital ads. You can update artwork, URLs and more in a quick turnaround.

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Too often, businesses rely too heavily on one aspect of marketing instead of ensuring that all the pieces are working together. A shiny new website may seem much more glamorous than the company letterhead but it’s still important that they all be cohesive.

Marketing collateral is a collection of printed materials that are used to promote your products and services. Some common types of marketing collateral include:

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Studies have shown that businesses that place more effort on their graphic design outperform businesses that don’t by 200%! Does your business invest in great graphic design?

Here are 5 reasons why graphic design is so important for your business:

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There are several compelling reasons to invest in pay-per-click (PPC) marketing. As you're considering which digital platforms to use in your business' marketing, PPC should be a viable option. While PPC is available on several different platforms, the most well known is Google AdWords. These are the ads that appear above organic search results (indicated with a small icon). 

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Your website is the online hub for your business. As such, it has a lot of roles to play — building brand awareness, helping customers find you, showcasing what you do, and effectively marketing your products and services. While the average revenue for a small business is around $3.6 million, research has shown that the average revenue for a small business with a website is closer to $5.03 million. It's safe to say that having an effective website can be a tremendous asset to your company.

But what makes a website effective?

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Did you know that there are over 3.5 billion searches processed by Google every day? That's a lot of search traffic in one place! So how can your business capture the attention of a target audience right when they're searching for your product or service?

The answer is pay-per-click advertising, also known as PPC.

PPC is a great way for businesses to cut through the clutter online and get in front of potential customers right when they're searching for them. Whether you own a small or large business, PPC can be an effective online marketing tool for gaining customers. 

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Direct mail is far from six feet under, as some may have thought and maybe still believe. In fact, direct mail response rates can be 10 to 30 times higher than digital. That's huge! So why is that?

Think about it: Back in the day, our mailboxes were stuffed with things we didn't want — junk, bills, and more junk. People were bombarded with direct mail pieces of all shapes and sizes, and no one had time to filter through everything. This was before the age of the internet, social media, and email marketing.

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Got a minute? Check out our update on what’s happening in the industry.

Pinterest just made business profiles look a lot better with new dynamic cover images. The update is a part of Pinterest’s redesign of business profiles that they say will take place over the next couple of months. Based on your preferences, the cover image will highlight pins from a specific board or focus on the most recent Pinterest activity from your site. The cover photo is viewable on mobile and desktop.

Our Take:
We like that the dynamic cover images spruces up the look of Pinterest business profiles, but even more than that we love that they are customizable based on your Pinterest goals. For brands that want to highlight a specific board related to a service, this will be a great feature to utilize.

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The world of e-commerce has had rapid growth in the past few years and is expected to continue growing significantly in the future. Thanks to huge e-commerce platforms, like Amazon, and the ease of online shopping, today's consumers are very comfortable with e-commerce websites. In fact, 80% of the online population have purchased something off the internet at some point.

However, with this rise in e-commerce shops comes a rise in customer expectations. Most people gravitate towards online shopping today due to its convenience and practicality. Because of this, it's important to focus on delivering an easy-to-navigate website with as few hurdles in the checkout process as possible. Most consumers will abandon their online shopping cards quickly if they're presented with too many hurdles during the buying process. Simplicity and convenience are key.

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Got a minute? Check out our quick update on what's happening in the industry.

LinkedIn is tapping into the trends of other social media platforms, even if those trends don’t seem like such a good fit for the professional networking king. By partnering with Tenor, a GIF platform, LinkedIn is making GIFs available inside LinkedIn Messaging. Tenor says the update is intended “to create genuine connections with professional contacts such as coworkers, past colleagues or fellow alumni.” The update is still being rolled out, so not all users will have the GIF search capabilities quite yet.

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