“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. – Don Norman
One of the most effective ways companies can differentiate themselves from competitors is not through pricing strategies or product innovation, but through a unique and seamless user experience. The user experience begins from the moment a customer first encounters a product or service and continues through the journey of acquiring, using, and maintaining a product. Whether through online banking, scheduling an appointment, or searching for local services, user experience is an essential component in the creation and execution of digital marketing strategies.
User Experience (UX) Design is the process designers use to create this seamless experience. It is user-centric and relies on a deep understanding of a customer - what motivates them, what their values are, their limitations, and more. By thinking like the customer, companies can deliver an experience that builds and maintains a loyal customer base and sets them apart from competitors.
There are several reasons to incorporate UX design as part of your digital marketing strategy.
It's no secret that we live in a digital world. This has become even more obvious over the past few months as businesses and consumers alike have transitioned to a more virtual way of life. While it has always been important for your business to be visible on social media, it has become imperative during these times of social distancing.
A recent survey of 1000 consumers and 500 businesses showcased the influential role that social media plays in consumers' buying decisions. Interestingly, the report showed a wide variance in social media platform preference among different generations. This is why it is so important to make sure you're optimizing your social media presence on the platform your target audience uses. The flashiest TikTok video is not likely to reach your Baby Boomer customer.
In light of canceled marketing events and less face-to-face interactions, utilizing video messaging is a great way for you to connect with your customer base during this time. Consumers crave authenticity and even more so during times of uncertainty. Video is a way to speak directly with your customers, share a genuine message, and keep your business top of mind. Luckily, video doesn't have to be intimidating or involve costly production sessions. If you have extra time on your hands these days, now is a great opportunity to work on your video presence.
Most of our clients have had to change the way they do business over the past few weeks. Whether it's moving to a virtual platform or following stricter safety guidelines, all small businesses have been impacted in some way due to the COVID-19 pandemic. While these changes are necessary, it's important to consider how you talk about them.
Now, more than ever, consumers are online. From their inboxes to their social media accounts, they are — for better or worse — much more active online. How do you make sure your message isn't lost in a sea of coronavirus talk?
"When times are good, you should advertise. When times are bad, you MUST advertise."
When the economy slows and business is uncertain, one of the first things companies often cut is their marketing budget. We get it. Amidst the current coronavirus pandemic and economic crisis, small businesses everywhere are taking a hit. However, for businesses that have the resources, marketing is more important now than ever for maintaining the health and longevity of your business. By intentionally creating and sticking to a marketing strategy throughout the current economic downturn, companies can create opportunity where competitors are not and recover quickly after the economy has recovered, positioning themselves for growth for years to come.
COVID-19 has rapidly pushed businesses into a more virtual world. As we all continue to adapt to our new normal, it’s important to keep the lines of communication open with your team. At Addison Clark, we pride ourselves on our collaborative work environment and have found ways to continue this collaboration even while working remotely.
While a simple phone call will suffice in many cases, we've put together a few more options that your team can utilize while social distancing.
The current health crisis has led to the temporary shuttering of numerous businesses and a general halting to everyday activities as restrictions and quarantine become the daily norm. While we're all practicing social distancing and many are working virtually, online platforms, such as social media and email, remain as important as they've always been, if not more.
In these uncertain times, many are logging more screen time than usual, particularly on social media and in their inboxes. While you may not be meeting face-to-face with clients right now, the best practices for connecting with customers, building brand loyalty and being a relatable brand still apply.
YouTube is a social media platform that is designed for viewing video content. It essentially acts as a search engine, like Google, for videos and is the third most visited website worldwide! With the explosion of online video, YouTube provides a way for you to offer timely video content to your audience, as well as reach new potential customers. While you've most likely used YouTube in your everyday life, there are ways you can turn the platform into an asset for your business as well. Every business can benefit differently from having a YouTube channel and keeping it up-to-date, but here are a few of the main benefits:
When using social media, it’s important to make sure you are sizing your images specific to the platform, whether that is Facebook, LinkedIn, Instagram, or Twitter. These platforms utilize images the most and strongly favor them over other types of content. Ensuring that your images are the correct dimensions for each specific platform can be a challenge. Image requirements can depend on the type of device it will be used on andwhere it will be shared which creates a lot of variation in sizes. Beyond dimensions, it’s also best to use file types such as jpeg or png when uploading images. To help navigate you through this confusion, we’ve created a super simple guide to find all of the social sizing in one place!
In this digitally volatile day and age, spam is part of our everyday lives. From the relentless calls to constant emails, everyone gets spammed. But if you are a business who has forms on their site and are getting spammed, there are things you can do to reduce it.
What exactly is form spam?
Form spam is the entering and submitting of website forms with fake information. Things like unwanted offers, phishing, etc. can come through your forms and be considered spam. This can be done through bots or manual spammers.