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Facebook
Facebook Ads Manager is rolling out split-test options to all advertisers this month. Facebook will give users the ability to run A/B testing on different creative formats and then provide data on the results. To further help pinpoint effective ads, they're also adding a new feature called "Test and Learn" which helps advertisers answer certain questions about their ads' effectiveness.

Here's what Facebook has to say about the function: "Test and Learn answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business. Simply identify a question you want to answer, such as "Which campaign causes the lowest cost conversions to occur?" or "How many conversions are all of my Facebook ads causing?" and Test and Learn will determine which test you should run to answer your question."

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As the holidays approach, we wanted to share a few social media do's and don'ts to remember during this time of the year. Social media is a great place to share the joy of the holidays with your customers, but it's also important to remain "on brand" throughout the season. 

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Got a minute? Check out our quick update on what's happening in the industry.

Facebook
Facebook is testing the idea of dividing its newsfeed in half, separating commercial posts from personal news. The test is currently being done in six countries across the world. Depending on how people respond, two newsfeeds could mean that they see fewer links to news stories.

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You've got your business rockin' and rollin' in the digital space - website, social media, email marketing, the works. But here's the big question - is that enough? The answer is not the most straightforward, but it's honest - maybe!

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Got a minute? Check out our quick update on what's new in the industry.

LinkedIn
LinkedIn is testing out autoplay video ads in their users’ mobile feeds. The videos will begin playing automatically as you scroll over them and will be distinguished from other content by a “Promoted” label. This is the second time LinkedIn has tested out video ads. Back in 2012, they rolled out support for video ads but, at that time, videos had to reside on YouTube instead of being embedded directly in the LinkedIn newsfeed.

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Google has always said that "high-quality content" plays a role in a website's rank in search engine results, but they've only recently shed some light on what exactly that means. With the release of a guide aimed at helping Google's internal content creators, Google has shared some top tips for creating high-quality web content. In this post, we dive into a few of the tips Google shared in their Developer Documentation Style Guide.

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Got a minute? Check out our quick update on what's new in the industry.

Facebook
Not so long ago, Facebook rolled out a very visible feature at the top of users' newsfeeds: Facebook Stories. Despite their visibility, they haven't been nearly as popular as Instagram Stories but that may be about to change. Facebook has just announced they will soon be allowing users to cross-post their Instagram Stories to Facebook, via the Facebook Stories feature. This means that Stories shared on the Instagram platform can also be shared in your Facebook Story as well. 

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A new website may feel like a big investment, both in time and money, but it is essentially the face of your brand, and therefore, totally worth it.

If your website has not been updated in the past three years, it is likely time for a refresh. Web systems are constantly being upgraded, design styles change and, most importantly, users expect so much more from a website these days. Making sure the user is having a positive experience when they are on your website should be your top priority.

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Got a quick minute? Check out our update on what's happening in the industry.

Google
Have you converted your website over to HTTPS yet? If not, you could be in for a not-so-great surprise this month. Google has announced that Chrome browsers will now show a red "Not Secure" alert on non-HTTPS websites whenever users try to fill out a form on the site (including Contact Us forms). It will also show for all visitors visiting the website in incognito mode. This warning previously only appeared on non-HTTPS websites if a users tried to enter a credit card or username and password. By rolling it out to all forms on all non-HTTPS websites, Google is firmly pushing website owners into the HTTPS camp. This is all part of a larger effort from Google to make websites more secure.

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Did you know that millennials have $200 billion in buying power? We were shocked too. With about 80 million millennials in the United States alone, it has become vital to ensure you are effectively marketing your brand to this audience. Don't get us wrong - you shouldn't give Generation X'ers or Baby Boomers the boot, but enhancing your strategy to focus on a few important avenues is a must!

1. Core Values
Millennials like to align themselves with companies that share the same values and are making a difference. It is important to find the right cause to support to ensure you are capturing and maintaining the interests of your millennial consumers. Promoting your core values throughout your marketing strategy is important, whether that be on your website, through social media or in brand videos.

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