A brand is more than a logo. It encompasses the look, feel, and messaging of a company, including how your website looks, how your employees answer the phone, and even the elevator pitch you give to a prospective client. Its job is to tie all the pieces of your business together to present a cohesive personality and targeted message.
So why would you change your brand?
Have you ever been watching TV and the same commercial comes on back to back? Did you know that is done on purpose in order to capture your attention? Most Americans are so busy multi-tasking that it takes several tries to grab their attention. This is why a multi-touch marketing strategy is key.
For many companies, email marketing is not just a part of their marketing strategy; it is the foundation of it. It’s no surprise either – according to 80% of professionals, email marketing campaigns drive customer acquisition and retention for their businesses. Plus, it is one of the most cost-effective marketing methods since it is a way to reach people in a place they visit every day – their email inbox. More importantly, because of opt-in requirements, you’re contacting people who have invited you into their inbox. Instead of cold calls, email marketing allows you to connect with people who actually want to hear from your business.
If you’ve been on the fence about pursuing an email marketing strategy, here are some facts about this avenue of marketing.
We've all heard the saying, "Content is King." Stated by Bill Gates in 1996, this phrase is still true 20+ years later. The key to making your content marketing strategy work is adaption — you have to be able to change with the times and keep up with the trends in your industry. Here are a few key trends that are in right now in 2019 from Forbes.
In the ever-growing social media and digital world, consumer options are endless. Customers have a myriad of options to purchase a single product – a small brick and mortar store, large chain store, online retailer, etc. So how do they make this decision?
Many times, it has to do with reviews. A 2018 study indicated that 88% of consumers do research before they make a purchase either online or in-store. Reviews are a big piece of this research. For a lot of consumers, reviews are a way to try before you buy. Other people have used the product or service and have already given a report on it. This is especially important for people who buy online.
Google recently published an article detailing the three ways they think about SEO. We found that our thinking aligned with Google in many ways, so we wanted to share some of our own insights.
1. When working to improve your company's SEO, start small. Making edits to your website's content, metadata, and improving site speed are all small ways that you can move the needle in the right direction. Remember, SEO adjustments can take time to make a difference but there are many long-term results.
These are the five trends we're watching closely in 2019.
1. Personalization. More and more customers want their online experience personalized. Phrases like "near me" saw a huge increase in Google searches in 2018. Another personalization we have seen is customized shopping. If you purchase a particular product, similar or corresponding products will be suggested to you as well.
2. Digital. It's no surprise that digital continues to dominate in the marketing world. With platforms like Google, Facebook, and Hulu offering new and better digital advertising options, look for more and more opportunities in 2019.
You have a Google My Business listing, now what? Optimizing your map listing is important for many reasons, especially local SEO. Follow these three tips for optimizing your listing to ensure your customers are not only finding your business, but the correct information!
1. Fill out your profile completely. There are many sections on a map listing such as description, services, hours and much more. It's very important to make sure your listing is as complete as possible. This will ensure people are able to find you and can get information about your business quickly.
January is like the Monday of the year. What you do during that month can set your business up for success all year long. Whether you're just starting a new business or you've been established for several years, it never hurts to take a critical look at your business, consider what is working and what is not working, and set new goals to achieve in the year.
1. Map out a strategy. All good business and marketing plans should start with a strategy. This will act as your guiding star throughout the year, making sure all of your efforts are aligning with your goals. It also gives you a way to track progress throughout the year. A marketing agency, like Addison Clark, can help you put together an effective strategy for the new year that will help set your business up for success. By sharing this strategy with your team, you can ensure that everyone is working in a cohesive manner towards the same goal.
2. Define "success". Success looks different for everyone. What one business would consider a success may not be what you're aiming for. Take some time to consider what success looks like for your business and aim for that in your marketing, sales, and business goals.
It’s almost 2019, folks. It’s kind of hard to believe that we’re already talking about marketing strategy for next year. However, it’s more than just strategy that you need to think about. As you’re planning for 2019, you need to put yourself into the mind of your consumer. How do your customers find you? How do they think? How are they making decisions? These points are all important to consider HOW your customer will respond to your marketing – which is important to know before you even consider the WHAT of the strategy that you’re working on. Once you figure out both, you know you’re on a solid path to marketing success.
Forbes published an article recently that talks about marketing trends to consider in 2019. I believe the points made here are all important as you are considering both the what and the how of your marketing strategy. Here is a partial list of the key takeaways: