Marketing collateral is a necessary but often overlooked component of the overall marketing strategy for many businesses. If you’ve had the same old tri-fold brochure or sales sheet forever, it’s probably time to up your game! Consider adding a piece of marketing collateral – whether it be a rack card, postcard, letter, whatever you can imagine – that takes your company’s branding to the next level.
Here are some ways to do just that!
Have you noticed the new icon on the top of your Instagram feed? That would be the Instagram TV icon, better known as IGTV. Instagram is channeling its inner YouTube and introduced this new video feature to allow users to share longer, vertical videos. There are two ways you can access this feature, of course through the Instagram app, but also through the IGTV app - if you want to use it separate from Instagram. When accessing IGTV, you will have a few tabs that will allow you to view different videos:
Starting a business is an exciting time. You get to pick out a name, build a website, maybe pick out a storefront. And, don’t forget about your logo! It may seem like a minor detail in the grand scheme of things and, yet, it can sometimes be the most overwhelming part of creating a new business.
There are many factors that go into creating a logo for your brand, with many variables to consider. Here a few to think about:
Simply creating an awesome e-commerce website isn't a guarantee of sales. Despite web development best practices, you still need a marketing plan in place in order to drive traffic and sales to your online shop. If you're looking for ways to get more customers to your store, try these marketing tactics:
With the announcement that Google is consolidating their ad platforms under Google Ads, it got us thinking about online advertising and its benefits and downsides.
The benefits of digital advertising:
Too often, businesses rely too heavily on one aspect of marketing instead of ensuring that all the pieces are working together. A shiny new website may seem much more glamorous than the company letterhead but it’s still important that they all be cohesive.
Marketing collateral is a collection of printed materials that are used to promote your products and services. Some common types of marketing collateral include:
Studies have shown that businesses that place more effort on their graphic design outperform businesses that don’t by 200%! Does your business invest in great graphic design?
Here are 5 reasons why graphic design is so important for your business:
There are several compelling reasons to invest in pay-per-click (PPC) marketing. As you're considering which digital platforms to use in your business' marketing, PPC should be a viable option. While PPC is available on several different platforms, the most well known is Google AdWords. These are the ads that appear above organic search results (indicated with a small icon).
Your website is the online hub for your business. As such, it has a lot of roles to play — building brand awareness, helping customers find you, showcasing what you do, and effectively marketing your products and services. While the average revenue for a small business is around $3.6 million, research has shown that the average revenue for a small business with a website is closer to $5.03 million. It's safe to say that having an effective website can be a tremendous asset to your company.
But what makes a website effective?