Case Study: Gumenick PropertiesCross Timbers Roofing has been installing residential and commercial roofs throughout Central Virginia for over 30 years. No job is too large or too small for their team of roofing experts. Their expertise extends to new roof installation, roof replacements, and repairs.


After 30 years in business, Cross Timbers Roofing recognized the need for a rebrand. Their logo, while recognizable and iconic, was dated and difficult to use on all their forms of marketing. They reached out to Addison Clark to help them refresh the look of their brand while staying true to their roots.


Addison Clark worked with the team at Cross Timbers Roofing to create a thoughtful new look for their brand. The new design gives a nod to their past look, but showcases the company in a modern way. In addition to the new logo, Addison Clark helped Cross Timbers Roofing carry the look of their new brand across all aspects of their marketing. No detail was left untouched, from their website and digital ads to their email signatures and social media icons. Addison Clark also helped the business showcase their brand in video format through TV commercials in their Richmond and Charlottesville markets, as well as web video.


As a result of rebranding efforts, Cross Timbers Roofing was able to roll out a new look in time to celebrate their 30th year in business. The streamlined look of their new brand and cohesiveness of their collateral has enabled the roofing contractor to stand out from their competition, showcase their expertise, and stay competitive in the marketplace.

CTR results

measurably different®