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Case Study: Gumenick PropertiesGumenick Properties is an award-winning real estate development and management company with operations throughout the Southeast. They specialize in apartment community development and operation, new home building, and commercial office and retail investments. In addition, the company has extensive experience in neighborhood revitalization, including curbing suburban sprawl, enhancing local tax bases and meeting long-term community goals. Their heartfelt values and commitment to the community has positioned Gumenick Properties as a positive force in their industry.

Challenge:

In 2016, Gumenick Properties came to Addison Clark as they were developing three Henrico County communities: Grayson Hill, Monument Square, and Libbie Mill-Midtown. They wanted to optimize their marketing efforts by creating a cohesive strategy for Gumenick Properties, while also promoting their luxury new home communities as separate entities.

Solution:

Addison Clark worked closely with Gumenick Properties to develop a cohesive marketing strategy for their brand. For their communities, Addison Clark helped to update the overall brand message with components of email marketing, print collateral, and print and digital ads. For Libbie Mill-Midtown, which was in the early stages of development, Addison Clark developed a marketing strategy from the ground up to include all aspects of social media marketing, as well as signage and other creative elements, email marketing, and advertising.

Results:

Gumenick results

Addison Clark now oversees a structured brand strategy for Gumenick Properties that includes consistent advertising and other creative to keep their brand message on point across several different housing communities. This concerted effort has helped the company carry out strategies for email marketing, social media, and other forms of advertising for both their management department and their many communities.

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