Patient First, headquartered in Richmond, Virginia, operates over 70 medical centers in the mid-Atlantic region. Offering a suite of services including urgent care, primary care and occupational health, Patient First’s neighborhood care facility approach attracts a wide variety of patients.
Patient First’s rapid expansion means a constant stream of new markets. While they traditionally relied on brand equity in their home market, they needed to compete online for patients in these new markets. Getting new markets ranked quickly in local searches is paramount to their expansion plans.
Addison Clark provides overall SEO services for Patient First, including a specific focus on local markets. Providing both onsite and local map optimization, Addison Clark assists Patient First in developing search plans for entering new markets and addressing the immediate need for a successful search engine presence.
Since engaging Addison Clark, Patient First has seen significant gains in search engine rankings on all three major search engines (Google, Bing, and Yahoo) across existing and new geographic areas. As new centers open, rankings in those geographies have reached the top 3 in all of the key search terms important to Patient First’s success.