Medical Practices
Unifying Your Marketing for Greater Impact
How a Private Interventional Radiology Practice Benefited from a Single Agency Provider
The Challenge
A large, private interventional radiology (IR) practice with multiple locations had previously relied on a mix of independent marketing specialists for different marketing services. Graphic design, SEO, social media, broadcast, and digital marketing were segmented into specific silos of activities and managed independently. While each provider delivered quality work, the lack of coordination led to inconsistencies with branding and messaging, as well as an increased effort for internal staff to manage and coordinate.
The Approach
The practice transitioned to Addison Clark (a single full-service marketing agency) to handle all core marketing functions. Addison Clark was able to unify a creative direction for the practice’s brand, centralize campaign management, and create cross-channel analytic measurements and optimization.
Key initiatives included:
Unified branding and tone across all platforms
Uniform quality and brand voice, no matter the medium
Single point of contact within the agency to manage practice goals and requests
Synchronized campaign timing for maximum impact
One strategic vision driving all efforts, reducing overlap and wasted spend
Monthly marketing meeting to report results, align activities, and optimize practice leads
Ability to shift marketing priorities to meet business changes and market opportunities
Reduction in internal staff management efforts
Ability to match marketing resources to highest leverage activities
The Results
Addison Clark increased the number of self-referred patients significantly while addressing the efficiency of activities to reduce the practice’s monthly marketing investment in just six months. The net impact was:
63%
increase in self-referred patients
22%
decrease in monthly marketing spend expense
The Impact
Brand Consistency
A unified, professional presence across all marketing touchpoints
Time Savings
Less time coordinating vendors and more time managing operations
Business Growth
Higher output at a more efficient cost
Executive Takeaway
By partnering with Addison Clark, the practice enabled significant growth in a key patient demographic while saving marketing dollars and effort that could be redirected into other priorities.