Frequently Asked Questions

We operate as a true partner. Our team works closely with yours to understand your business, align on goals, and support growth over the long term. Our work is always tailored to the client and built to adapt and grow with your needs over time.

We take a consultative and analytical approach to make sure we’re focused on what will make the greatest impact on your goals. We focus on what will move the business forward.

We welcome collaboration and input. Our team will always provide clear, honest feedback on what will be the most effective and where resources are best invested.

Clear communication and reliable timelines are core to how we operate. Our team sets expectations early and maintains consistent communication throughout every engagement.

Addison Clark is a full-service marketing agency with an extensive suite of capabilities under one roof. Our capabilities include: search engine optimization, AI SEO, email marketing, social media, event marketing, logo design, graphic design, website design, marketing collateral, video production, media placement, photography, digital advertising, marketing strategy, brand strategy, branding, data and analytics, and more.

Not at all. Clients have access to our full range of capabilities, but we only recommend the services that align with their goals.

Absolutely. Many clients begin with a specific need and expand into broader partnerships as their business grows or goals shift.

We work with a wide range of industries, organizations, and roles, from business owners and practice managers to marketing directors and executive teams.

We’ve been helping businesses grow since 2008, building long-term partnerships and a track record for strong results.

AI SEO is the practice of optimizing your brand’s (or business’s) content and digital presence so it can get mentioned, cited, and recommended by AI tools such as ChatGPT, Claude, Gemini, and Google AI Overviews.

AI SEO optimizes for AI-generated answers with the goal of your business being cited and recommended; SEO (Search Engine Optimization) optimizes for search engines, like Google, with the goal of getting clicks to your website.

Your business needs to show up in AI prompt responses because that is how people are researching products and services. If your business isn’t included in those responses, your competitors could be! They might not ever visit your website, but they can still reach out based on the research they did through ChatGPT, Claude, Gemini, etc.

We recommend having an SEO and AI SEO strategy for your business. SEO isn’t going anywhere for the time being, and it’s actually a solid foundation of a good AI SEO strategy. SEO will continue to drive traffic through traditional search, and AI SEO will have you covered on AI platforms.

Honestly, at this stage of AI SEO, it’s a bit like the wild west. People use AI SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) interchangeably. However, they do all have their own specific meanings.

• AI SEO is the practice of optimizing a brand’s content and digital presence to perform well across every AI-influenced surface, such as AI overviews, LLMS, chat assistants, etc. Essentially, it’s the parent category over GEO and AEO.
• GEO is the practice of structuring content so that generative AI platforms like ChatGPT, Claude, Gemini, etc. select it, cite it, and reference it when providing an answer.
• AEO is the practice of formatting content to directly answer specific questions, so AI platforms can easily gather information to answer a user’s question.

Our team operates from our headquarters in Richmond, Virginia, and works with clients across the country.

Yes. Many of our partnerships are with organizations outside our local area. Our team regularly collaborates with clients remotely.

You can see our current openings here and submit your resume and information.

Our organization is made up of talented people who enjoy solving business problems. We want applicants who are smart, hardworking, energetic, and self-motivated.