Brand Strategy | Marketing Agency | Richmond, VA

A proactive approach to your brand

Most people think of visuals when they think of branding, but a brand strategy is much more than that. It drives every aspect of your brand including how you sound, how your website looks, how your employees answer the phone, and even the elevator pitch you give to a prospective client. Its job is to tie all the pieces of your business together to present a cohesive personality and added credibility.

Creating a brand strategy means starting with what your business stands for and what sets you apart from the competition. These are the driving forces behind every brand strategy.

Why choose Addison Clark to create your brand strategy?

Addison Clark can help your business put its best foot forward with a comprehensive brand strategy. We start by getting to the heart of what you do and why. Since a brand strategy will inform everything you do, it is essential that it lines up with your company values and purpose.

Your brand strategy will consist of several key components, including:

  • Competitive analysis
  • Development of creative elements
  • Brand standards and guidelines
  • Key brand differentiators
  • A brand personality and tone

Our team is passionate about creating strong brands for our clients. We will work closely with you to create a strategy that serves as the guiding force behind your business – including logo development, copywriting, graphic design, and more. This focus will translate through to you being in control of the way people think about your company.

measurably different®