PPC, Pay Per Click | Marketing Agency | Richmond, VA

Generate sales and leads for your business.

Pay Per Click (PPC) management platforms, like Google AdWords, allow businesses to place sponsored ads in search engine results, typically on the first page. Businesses pay each time their ad is clicked on by a potential customer. The benefits of PPC advertising are numerous:

  • On average, 41% of clicks go to the top 3 paid ads on a search engine results page
  • Results from PPC advertising accumulate quickly, unlike traditional SEO methods which can take longer to show a return on investment
  • Ads can be targeted to the customer at the exact moment they’re searching for your product or service, leading to higher conversion rates

Overall, PPC is a simple idea, but not quite as easy to execute. A successful PPC campaign requires constant keyword management, research, and monitoring.


Why choose Addison Clark to manage your PPC program?

At Addison Clark, we understand the importance of starting every marketing endeavor — including PPC advertising — with a strategy. Without a strategy, your business will just be throwing money at a problem and hoping it gets resolved.

By assessing your business’s current position in the marketplace, performing competitor analysis, and looking at how customers view and talk about your products, we can create PPC campaigns that generate sales and leads for your business. Our team will manage every aspect of your PPC campaign, from developing keyword lists to writing ad copy. After the initial creation, we continue to monitor and adjust the campaign as it matures.

While PPC can seem complicated, our Google certified team works to remove the mystery, presenting your business with interpreted data and clear action items. Instead of throwing money at your marketing problem, start accumulating measurable results with the help of Addison Clark!

measurably different®