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We’ve all been in the place of struggling with what to post on social media. You know it’s an important marketing tool for your business and you understand the benefits of using it, but when it comes down to clicking the “Publish” button, you’re having a complete mind blank.

If this sounds like you, we're here to offer a simple piece of advice: Put yourself in the customer's shoes.

It’s not an impossible task because we’re all consumers. Think back to the last time you clicked over to a business’s social media feed. What caught your attention? What made you leave?

In the end, consumers are just looking for value. Luckily, you can provide that in a myriad of ways on social media. Here are just a few examples:

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In a word: YES!

Facebook has the largest audience of any advertising platform these days — over 1.92 billion monthly users and growing daily. But it’s not just the large audience that makes Facebook such an effective advertising platform. The most effective part of Facebook’s advertising options is the ability to target your advertising to a specific audience based on things like age, gender, location, interests, and behaviors.

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You hear the term "Account Manager" tossed around a lot. You may even have one assigned to work with you. But what exactly does that account manager do and, more importantly, why should you care?

Your account manager is your voice within a marketing agency. They will be dutiful in learning your company's vision, mission, values, likes, and dislikes. Your account manager will make it their mission to know your company just as well as you do so they can be an advocate for your marketing goals and needs. Your account manager is essentially your BFF within the agency.

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Most people think of visuals when they think of branding, but a brand strategy is much more than that. It drives every aspect of your business including how you sound, how your website looks, how your employees answer the phone, and even the elevator pitch you give to a prospective client. Its job is to consistently present a message across all communication platforms that will ensure people view your brand in the right way.

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Video marketing is nothing new but lately, the term has been flying around the marketing world like crazy. If you're not in marketing, chances are you've seen video marketing in action (even if you didn't know what it was). Think back to your morning scroll through Facebook before you left for work. How many videos did you see in your news feed? Likely lots. Online videos are wildly popular on social media at the moment and expected to stay that way for the foreseeable future. In fact, studies show that by 2020 online videos will account for more than 80% of all consumer internet traffic. 

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A blog is one of the best ways for your business to position itself as an industry leader, improve search engine optimization, and influence consumer decision-making in one fell swoop.

By nature, blogs are more personal than other online sources, like news sites or online magazines. Because of this, they are more appealing to today's consumers who prefer word-of-mouth recommendations over traditional advertising. Recent polls have rated blogs as the 5th most trusted source for online info with most consumers viewing them as more accurate than other online sources. As more and more consumers hop online to comparison shop and research before making a purchase, a trustworthy, high-ranking blog is imperative for your business to compete.

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Email marketing is one of the best ways to reach prospects and customers 24/7. In addition to checking email at work, most Americans are checking their email while watching TV (70%), from bed xQight: as="item corfix">

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