Did you know that Pepsi-Cola® used to be called Brad’s Drink? Or that the world’s most popular search engine was originally created under the name BackRub?
As humans, we form connections with words based on the experiences and knowledge we have of those words. Your business name is an incredibly impactful piece of your overall brand that has the power to forge a memorable, meaningful connection in consumers’ minds and position your brand for future scalability. As the very first impression a consumer will have with your brand, a well-chosen brand name can open doors and differentiate you from competitors while a poorly chosen name can limit your opportunities, create confusion, and negate the work and value of your brand.
Believe it or not, you’d be surprised at the number of websites that receive zero organic traffic over their lifespan. Roughly 90% - that’s right, the majority of sites by a landslide never receive a single organic visit. So, if your website has some organic traffic you are in much better shape than most sites across the span of the internet. If you still want to work to improve your organic traffic reach, here are four things to improve your visibility in the eyes of the world wide web to enhance your organic standing.
Longer days and warm weather are here, which means it’s time for spring cleaning! As winter comes to a close, spring brings the perfect opportunity for a fresh reset, and that includes your marketing strategy! As a business, your goals are constantly evolving and so are the marketing channels you use. Taking the time to periodically re-evaluate your goals and strategies can help ensure you are focusing your time and budget where it matters most.
Here are 5 tips for spring cleaning your marketing strategy:
A logo is the first impression of a business and the visual representation of its brand. When creating a logo, it's important to consider how and where you will use it and the message you want to convey. Here are 5 tips for designing a logo.
We asked Shelby, one of our account managers, some marketing questions. Here's what she had to say....
1. What’s one thing you think every business should know about marketing?
The importance of consistent branding. Connecting with consumers is challenging enough without confusing them or losing your business’ identity. Your brand should remain clear and consistent across all marketing efforts to establish a strong and recognizable presence in the industry and community.
2. What do you consider to be the biggest challenge for today’s businesses?
Holding on to a targeted audience’s attention. There is so much noise to cut through in today’s market and it is highly likely that consumers are experiencing multiple marketing efforts across multiple channels simultaneously. Being able to capture a consumer’s attention and hold on to it, therefore creating a conversion for your business, is what ultimately makes all the difference.
Your website is often the first impression a customer has with your brand. With the short attention span of today’s average web user, it is so important to be intentional in creating compelling, focused, succinct website copy to engage readers and build brand trust. Here are five ways to optimize copy for your website:
Choose an appropriate tone
Your brand tone, or the way in which you communicate with your customers can and should vary depending on the context. When it comes to your website, avoid using jargon or industry-specific acronyms. While the tone used on your website may be less casual than, for example, social media, infusing personality into your website copy is a must!
As the digital age evolves, many words and ideas emerge that leave most people scratching their heads. We could write a dictionary about all the cutting-edge lingo, but today we are going to break down the difference between “Geotargeting” and Geofencing”.
These two terms are commonly used interchangeably, however, this use is incorrect. While both have the prefix geo – meaning earth, ground, global, etc. – targeting and fencing have two distinct goals when it comes to capturing your target audience.
Just because the email is sent does not mean your work is done! There are so many ways to monitor and improve your email marketing tactics to better provide your customers with the ideal interaction with your business. Check out these subtle ways to enhance your customer's experience in 2021.
The amount of content available to consumers is ever increasing. Not only in the number of social media platforms available for you to connect with your consumers, but also the increase in competition of more and more businesses hoping to engage with customers this way. Here are 4 tips to help your content stand out above the rest:
Brand messaging has the power to create lasting connections with consumers. While brand voice is one of the most important aspects of establishing a brand identity, the brand tone is key to executing your message effectively. Unlike brand voice, which should remain constant, the brand tone can and should change. It provides the nuance necessary to appropriately communicate your brand message, in alignment with your brand voice, depending on the context. For example, the way you address a customer complaint should differ from the tone used to announce a new product or promotion.