Marketing Blog | Addison Clark

A recent report found that customers are more loyal to companies that are transparent on social media. In fact, customers reportedly expect a higher level of transparency from businesses than they do from other people on social media, including politicians, friends, and even themselves. So what exactly is transparency?

According to those who participated in the survey, 59% said transparency means being open, 53% said it means being clear, and 49% claimed it meant being honest. These three qualities mean so much to customers that 89% stated they'd be willing to stick with a company even after a bad experience if the company was open, clear, and honest about the incident.

So you have a killer website that is live and ready to show off to the world. Now what? Ideally, you've got a marketing plan in place to start driving traffic to the website. That's when the real work begins.

Let's say, as an example: You've launched your site, and you have a social media campaign, a PPC campaign, and some digital ads in place to get clicks over to the website. How are you going to know if these marketing techniques are working? The answer lies in the numbers found in your analytics program.

Summer has whizzed by and the holidays are right around the corner. It may be hard to believe, but it's time to plan for Q4. Here are a few marketing options to consider budgeting for:

Got a minute? Check out our update on what’s happening in the industry.

Pinterest

Pinterest now lets you organize your boards into sections. For example, if you have a home board, you can now divide it down into dining room, kitchen, etc.

Marketing collateral is a necessary but often overlooked component of the overall marketing strategy for many businesses. If you’ve had the same old tri-fold brochure or sales sheet forever, it’s probably time to up your game! Consider adding a piece of marketing collateral – whether it be a rack card, postcard, letter, whatever you can imagine – that takes your company’s branding to the next level.

Here are some ways to do just that!

Have you noticed the new icon on the top of your Instagram feed? That would be the Instagram TV icon, better known as IGTV. Instagram is channeling its inner YouTube and introduced this new video feature to allow users to share longer, vertical videos. There are two ways you can access this feature, of course through the Instagram app, but also through the IGTV app - if you want to use it separate from Instagram. When accessing IGTV, you will have a few tabs that will allow you to view different videos:

For You – these are videos Instagram believed you will like based on who you follow
Following – these are videos people you follow have shared
Popular – these are trending videos

Starting a business is an exciting time. You get to pick out a name, build a website, maybe pick out a storefront. And, don’t forget about your logo! It may seem like a minor detail in the grand scheme of things and, yet, it can sometimes be the most overwhelming part of creating a new business.

There are many factors that go into creating a logo for your brand, with many variables to consider. Here a few to think about:

Simply creating an awesome e-commerce website isn't a guarantee of sales. Despite web development best practices, you still need a marketing plan in place in order to drive traffic and sales to your online shop. If you're looking for ways to get more customers to your store, try these marketing tactics:

With the announcement that Google is consolidating their ad platforms under Google Ads, it got us thinking about online advertising and its benefits and downsides.

The benefits of digital advertising:

It is measurable. You can track clicks, time on site, etc. This is very valuable and can control where you spend your digital dollars.
It’s easy to update and monitor. With those measurable results? you can easily make tweaks to your digital ads. You can update artwork, URLs and more in a quick turnaround.
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Too often, businesses rely too heavily on one aspect of marketing instead of ensuring that all the pieces are working together. A shiny new website may seem much more glamorous than the company letterhead but it’s still important that they all be cohesive.

Marketing collateral is a collection of printed materials that are used to promote your products and services. Some common types of marketing collateral include: