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Twitter
Twitter announced this week that they're testing out an expanded character limit. Now, instead of the 140-character limit, people can tweet their thoughts in up to 280 characters. The feature has been made available only for a select group of users and Twitter has made clear that they're considering this a test rather than a formal roll-out. In addition, they've replaced the character count in the Twitter compose screen with a circle that gradually fills in as you approach the limit. 

Our Take:

  • Twitter's 140-character limit enforces brevity — one of the platforms biggest differentiator.
  • While 280 characters is still rather limited, we think a smaller requirement forces businesses and individuals on the platform to be creative and get right to the point.

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As we head into the last few months of the year, the countdown is on to develop your marketing strategy for the new year. No pressure or anything, but this is important stuff! Here are some do's and don'ts to help you build and execute a winning marketing strategy — next year and beyond.

Do review your website. It is a good practice to review your website every year, so now is a great time to go through it page by page. If there are housekeeping items that need to be done or major updates you're thinking of implementing, make a wish list for your website management company.

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It's hard to believe that we are about to head into the fourth quarter of 2017. While this has different implications for different businesses, there are a few universal marketing tips to help you end the year strong.

1. Connect with your customers. While you probably already do this on a regular basis through emails, phone calls, etc., it is very important to stay on their radar right now. Whether you are a retail business that relies on holiday sales, or a service industry that wants to retain customers for 2018, reach out to your current customers.

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Instagram
Instagram users may have noticed a new feature to their story capability recently. As a user, you used to be restricted to only add content from the past 24 hours – not anymore! The new enhancement allows users to post content from the last week.

Our Take:

  • While there have been ways to work the system, this does allow the user more control over the content they post to their stories.
  • This new feature makes it faster to find photos from the past week to share via stories.

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What do you do at Addison Clark?
I'm the Creative Director...making it all look good!

What's your favorite thing about your job?
I enjoy brainstorming ideas in a huddle around my desk. It's awesome to be able to put ideas into a design in real time.

What is your favorite social media platform and why?
Facebook, because I have found so many friends from "back in the day". Oh, and the puppy and baby pictures.

What is your biggest pet peeve?
Broken branding. Consistency is key!

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Facebook
Mobile Facebook users can now choose to take a break from anyone in their friend group. This was originally a feature that users could utilize when they switched their relationship status from "in a relationship" to "single", but now feel free to take a break from any fellow Facebook friends. You can find this update by clicking your current "friend" status on the mobile Facebook page of any of your friends.

Our Take:

  • While this is a small update, we believe Facebook will continue to make these enhancements to both the mobile and desktop sites to give users more control over their news feeds.
  • So far we haven't seen this feature available on the desktop version of Facebook yet. 

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What do you do at Addison Clark?
I am an Account Manager at Addison Clark, which means I manage and track marketing efforts for a variety of clients.

What’s your favorite thing about your job?
I really enjoy talking and getting to know new people! Once I break out of my shell, I can’t stop talking!

What is your favorite social media platform and why?
Instagram is my absolute favorite because I love seeing how others captured their memories and love sharing mine.

What is your biggest pet peeve?
My biggest pet peeve would have to be someone chewing with their mouth open.

What do you enjoy doing in your spare time?
I enjoy spending as much time with family, friends and my dog as possible. Rumor has it that my family throws the most cookouts in the history of forever – so I am always planning for the next family get together!

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Facebook
Over the last few weeks, Facebook has been rolling out some design updates, namely the shape of Page profile pictures. Instead of the traditional square frame, profile pictures have changed to a circular shape, similar to Instagram profile pictures. Facebook says they have been testing this minor tweak for several weeks and saw encouraging results and feedback. The shape change only applies to the profile picture when it appears in the News Feed and on your Page timeline. The larger profile picture on a Page's cover area will remain square.

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At Addison Clark, we work with clients in a wide-range of industries: healthcare, manufacturing, real estate, HVAC, finance…the list goes on. While these companies have very little in common, they all have the capacity of connecting with their customers through value-driven content.

Content marketing is about connecting with customers in a way that inspires, informs, educates, or entertains. This often looks very different depending on the company. Not every business will have a glittery, viral product, but every business has the capacity of connecting with their audience through quality content.

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LinkedIn
If we sound like a broken record, it’s because LinkedIn continues to make changes every week. This week, they've added background and profile image edits to the list. LinkedIn now offers crop, filter, and adjustment options to individual users.

measurably different®